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Legendary Strathmore Now Refreshed, Relevant for Today's On-Demand Needs

Wednesday, May 31, 2006

Press release from the issuing company

[Cohoes, NY] – The most respected writing paper in the industry has been reinvented to meet today’s needs for business communication. Today, Mohawk Fine Papers Inc. announces the relaunch of Strathmore. For printers running digital presses and those designing for digital applications, this means a significant expansion in substrate options for applications that require premium quality papers, like high-end variable data direct mail, newsletters, and business cards. The Industry Standard Created more than a century ago, Strathmore is synonymous with elegant writing papers and has set the industry standard for corporate identity. “The Strathmore legacy is unrivaled. Strathmore was ‘first’ in so many things. Strathmore introduced the first paper promotion in the graphic arts industry. Strathmore established the country’s first company-owned in-plant print shop. And, now Mohawk brings the promise of quality and innovation inherent in the Strathmore brand to a new generation of printers,” says Laura Shore, Senior Vice President, Communications. Since acquiring the Strathmore line a year ago, Mohawk Fine Papers Inc. has closely examined the entire business of writing papers. This investigation included in-depth research among over 3,000 designers as well as interviews with all those involved in the paper specification process. “Technology is changing the way we communicate,” says Shore. “PDFs and email have changed the role of business communications. What gets printed today has, by necessity, more impact.” That knowledge, combined with Mohawk’s understanding of fine papers has resulted in a new definition for the business of writing and a portfolio of premium papers refreshed and relevant for today’s user. Now this comprehensive and versatile portfolio encapsulates the full range of business and personal applications. The New Strathmore Portfolio • An expanded offering of premium writing, text and cover papers with new whites, new shades, new weights, and an elegant new Pinstripe Laid finish. • Manufactured with windpower, making it the perfect choice for environmentally progressive companies of all sizes. • Includes the new Strathmore Digital papers made with Mohawk’s proprietary i-Tone process for today’s high-end digital color production presses. • Includes FSC certified, 100% PCW shades. An Iconic Brand Printers have long recommended Strathmore to clients working on corporate identities. Not only does the paper perform beautifully on the full range of presses but the clients recognize the brand and know it will communicate integrity and success. Today printers can suggest Strathmore Writing and Script for a wider range of applications, including those with an environmental or digital focus. “Strathmore is thought of first over the nearest competition by a 2:1 margin,” says Shore. It makes sense that Strathmore, a symbol of quality since 1892, should redefine the business of writing today and address key issues such as sustainability and digital performance. The Strathmore legacy now connects with Mohawk innovation.” Designed to continue to lead the market through 2020, the relaunch of Strathmore employs a powerful but elegant new look, which has been applied to a comprehensive new swatchbook, glossy new ream wrap and other packaging. To accompany the launch of Strathmore’s new look and product line, several new promotions are scheduled for release this year, including the newly released application-based Strathmore Essentials series on envelopes and business cards. To order the new comprehensive Strathmore swatchbook, or for more information please visit www.mohawkpaper.com or call 1-800 the mill.




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