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Budco Enhances Digital Print Capabilities with Third Xerox iGen3

Tuesday, May 30, 2006

Press release from the issuing company

DETROIT--May 26, 2006-- Budco, the Highland Park based marketing services and distribution company, announced the addition of a third Xerox iGen3 Variable Color Digital printer to its Digital Print & Production capabilities. The iGen3 is Xerox's most advanced full-color, variable digital color printing system, which allows users to create highly customized communications with maximum productivity, image quality and flexibility. This acquisition highlights the continued trend in the marketplace toward dialogue building marketing communication programs, where the goal is to connect with audiences on a personal level. "Corporations continue to be interested in reaching out and building personal relationships with their audiences," said Garry Cole, President of Budco Creative Services and Marketing. "Variable Digital Printing is one of the premier tools for doing this by enabling highly customized, variable communications specifically focused on a single individual." Budco's Digital Print capability is complemented by a strong Information Technologies platform, including a robust database management capability. This competency is critical in order to maximize the capability of technology driven, variable digital print. Budco is one of the largest digital printers in the Midwest and utilizes exclusively Xerox digital print equipment. The company was named a Xerox Premier Partner in February 2006 and as such is a member of an elite worldwide community of select digital printers with access to a worldwide network of Xerox-endorsed providers. This network affiliation allows Budco to "distribute data globally and print locally."

 

 

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