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XMPie Launches Its Next Generation Cross Media Technologies

Thursday, May 18, 2006

Press release from the issuing company

PHILADELPHIA, May 16, 2006 - AIIM/ON DEMAND 2006 -- XMPie, www.xmpie.com, the award-winning provider of dynamic publishing software launched its next generation uCreate plug-in for Dreamweaver, providing Web designers unparalleled flexibility to create dynamic Web sites that integrate seamlessly with XMPie variable data print campaigns. uCreate for Dreamweaver With the new uCreate, Dreamweaver users can create dynamic Web sites, such as landing Web pages and micro sites for a Response URL on a mailer, that integrate with an XMPie campaign. They can access the campaign variables, the ADOR Objects, through the data source interface of Dreamweaver, via the built-in Dreamweaver database or Web Services mechanisms. This technology dramatically simplifies the integration of Web and print media in a 1-to-1 Cross Media campaign. It also eliminates any need for Web designers to use Dreamweaver scripting tools to explicitly program campaign rules, or to handle the complexities of connecting the Web site to the raw databases that feed the campaign. Because the Web site is directly connected to the campaign variables, which result from applying rules to individual recipient data, the same data connectivity and rules from the print campaign are used in the Web environment, thus reducing the risk of inconsistencies and redundancies that result from replicated work. XMPie's next generation Cross Media Technologies are being showcased in XMPie Booth #3257 at AIIM / On Demand. Interactive Content Ports XMPie's new Interactive Content Ports technology, introduced last month at IPEX, enables the seamless interaction between dynamic Web sites and XMPie campaigns. With Interactive Content Ports, any interactive Web design software can directly read and write the ADOR Objects via the software's standard database or Web Services connection. Interactive Content Ports make it easy and natural for any Web developer or designer to incorporate dynamic, data-driven Web sites with variable data print, to create robust Cross Media 1-to-1 campaigns. Interactive Content Ports also allow these dynamic Web sites to be hosted on any corporate Web server built with any technology (such as ASP, ASP.NET, PHP or ColdFusion), in any language, on any platform. Features of the new uCreate uCreate for Dreamweaver, combined with XMPie's new Interactive Content Ports technology, offers the global designer community of Dreamweaver users the wealth of advanced Cross Media capabilities from XMPie. The highlights are as follows: - Actions, such as inserting personalized images, texts, links, styles and even tables to a Web site, are now easily done using Dreamweaver's built-in panels and toolbars. Any campaign variable (ADOR Object) may be dropped into HTML tags and attributes. - With Dreamweaver's Server Behaviors, form fields are can be created, easily pre-populated with personal dynamic content, and updated with new information submitted interactively by a Web site visitor. - With Dreamweaver's Live Data option, the Designer can now preview the personalized document, using real and updated personalized information, and proof the results within Dreamweaver. In addition, the Preview in Browser option allows the Web designer to preview and proof the results in any browser. "The introduction of Interactive Content Ports allows the interactive media community to use any tool that utilizes databases or Web Services to access dynamic content and seamlessly integrate dynamic Web sites into 1-to-1 XMPie campaigns," said Jacob Aizikowitz, chairman and CTO of XMPie. "XMPie customers can now create the most advanced Cross Media campaigns imaginable, with truly dedicated tools for content originators and creative professionals in both the graphic arts and the interactive design communities." XMPie's next generation Cross Media will ship with PersonalEffect 3.0 in July.




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