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Latest-Generation EFI Fiery Server Drives New Xerox Color Mid-Production Digital Press

Thursday, May 18, 2006

Press release from the issuing company

On Demand - Philadelphia - May 16, 2006 - EFI, the world leader in digital controllers, superwide format printers and inks, and print management solutions, today announced the availability of the Fiery EXP50 designed to drive Xerox Corporation's new 50 ppm DocuColor 5000 Digital Press. The Fiery delivers industry-leading color management, consistent high quality output and workflow innovation to Xerox DocuColor 5000 customers, including in-house print facilities, print-for-pay, and commercial printers with mid-range production needs. The DocuColor 5000 and Fiery EXP50 will be shown at the Xerox reseller Enovation's On Demand Booth #3331. "Our long-standing, successful relationship with EFI consistently produces solutions that become integral to our customers' success," said Quincy Allen, president, Xerox Production Systems Group. "The DocuColor 5000 with a Fiery color server gives customers the tools they need to expand in the digital color printing market." Among the Fiery EXP50 features are professional tools including: the fastest, most open VDP workflow, WYSIWYG (What You See Is What You Get) imposition, precision Graphic Arts tools to produce premium quality color, and the optional Production Printing Package, a set of advanced production management tools that optimize the Fiery's power to deliver the fastest output in extreme print production. EFI solutions comply with JDF, PDF, PPML and other open standards, The Fiery server features inherent connectivity to the award-winning EFI Digital StoreFront for job submission over the web, EFI Print MIS solutions for optimal print shop management, EFI Balance for B&W and color production management, and connectivity to most popular pre-press applications. EFI's agreements with leading native pre-press workflow providers, including Agfa, Artwork Systems, Presstek, Rampage and Screen, ensure that the Fiery readily outputs proofs and short-run on-demand print production. "The Fiery EXP50 provides Xerox's DocuColor 5000 customers with a powerful yet flexible workflow that removes unnecessary complexity and unites multiple functions into a single, integrated, high-performance system," said Fred Rosenzweig, president, EFI. "Customers deploying the EXP50 will be empowered with exactly what they need to produce jobs with consistently high image quality at the highest speed possible on the DocuColor 5000." Key features of the Fiery EXP50 designed for the DocuColor 5000 include: - Fiery Command WorkStation, a 2005 BERTL's Best Award winner, sets the standard in centralized print job management with an intuitive interface and a variety of sophisticated, productivity-enhancing tools. The Fiery Advanced Controller Interface kit enables Command WorkStation to be run locally at the Fiery, making it ideal for operator-centric environments. - EFI Impose, Fiery Edition is a WYSIWYG client/server-based imposition application that enables entire documents to be imposed, edited and assembled quickly, before RIPping the files. Providing the unique ability to create an unlimited number of new custom imposition templates, this feature is independent of platform, application and file format, and supports a wide variety of source documents, including all VDP languages. - Variable Data Printing - the Fiery EXP50 provides industry-leading VDP performance, enabling DocuColor 5000 customers to efficiently create customized marketing campaigns. The EFI VDP solution is open, flexible, scaleable, and includes the most comprehensive, proven range of VDP languages - Fiery FreeForm, industry standard PPML, Xerox VIPP, and a host of legacy proprietary languages. The EFI VDP solution enables the EXP50 to seamlessly integrate into existing variable data workflows and ensures consistency regardless of whether the job is VDP or non-VDP. - Improved Security - Fiery security features for the Xerox DocuColor 5000 Digital Press include: Secure Erase to remove all traces of job data from the Fiery hard disk drive; IP Filtering to control access to the printing device; Port Blocking to control access to the Fiery through remote management; Simple Network Management Protocol (SNMP) provides the level of security required for government and large corporations and allows the Fiery administrator to prevents unauthorized users from accessing the Fiery - EFI Hot Folders - improves productivity by automating the job submission process and batch processing PostScript and PDF files. - Driver-based Imposition - this booklet maker offers comprehensive booklet imposition. - New Text/Graphics Enhancement Technology - This new Fiery technology facilitates the printing of smoother lines and curves, as well as sharper text. Powerful options available for the EXP50 Server include: - The Fiery Production Printing Package delivers unprecedented production management capability, functionality that is exclusively provided by EFI. This Fiery Package is a set of job management and submission tools that enable the DocuColor 5000 to optimize output for the most elaborate, complicated print jobs Including automated native MS Office document job submission, the Package eliminates bottlenecks and minimizes downtime. The Fiery Production Printing Package also greatly abates the need for operator intervention and maximizes the full functionality of the DocuColor 5000's finishing options. EFI Compose is integral to the Package as its advanced preview and editing capability readily handles complex composition. Paper Catalog is a system-based paper warehouse database included with the Package. Automating media control and easing operator intervention, Paper Catalog stores attributes of the entire media stock available at the warehouse of a production site. The EXP50 joins the family of powerful Fiery solutions designed specifically for Xerox's full line of color printers and digital presses, including the Xerox iGen3 110 Digital Production Press, Xerox DocuColor 12, Xerox 4110 Digital Copier/Printer and the Xerox Phaser EX7750 color laser printer. Fiery external and integrated servers, as well as the Splash RPX-I workflow solution announced today at On Demand (see separate press release) are available for the Xerox DocuColor 240/250 Digital Color Printer/Copier. Availability The EXP50 designed for the DocuColor 5000 Digital Press will be shown at Enovation On Demand Booth #3331. The EXP50 joins EFI solutions designed for Xerox sold through the Xerox direct sales force, resellers, agents and concessionaires. For more information on Xerox, visit www.xerox.com or call 800-ASK-XEROX.




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