Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Xerox Adds Three Kits To Most Extensive Collection Of Business Tools For Digital Printing Customers

Tuesday, May 16, 2006

Press release from the issuing company

PHILADELPHIA, May 15, 2006 – Xerox Corporation today is adding three kits to its ProfitAccelerator Digital Business Resources, a unique collection of more than 40 tools, programs and services that help printing professionals find new ways to grow and profit from their digital printing business. The latest additions to the industry-leading ProfitAccelerator collection are: •ProfitAccelerator Kit for In-Plants – includes tools, guides and templates tailored specifically to the business needs of in-plant providers, the printing departments in corporations, government agencies and educational institutions. •ProfitAccelerator Individualized Media Tool Kit – guides, tips and case studies that emphasize the profit-generating power of personalized documents. •ProfitAccelerator Vertical Market Kit II – includes a collection of templates, files and industry-specific information that helps graphic communication businesses develop new customers in 10 more markets, such as government, higher education, legal and manufacturing. Business Resources for In-Plants Xerox’s ProfitAccelerator In-Plant Kit helps in-plant print providers more effectively serve their clients, promote new offerings and build print volume by uncovering new business opportunities. The kit includes a how-to guide and templates for creating a marketing plan, a financial modeling tool to help understand job costs, and resources to generate new digital applications such as signs and brochures. Also available are invitations that print operations managers can use to hold an open house promoting new services and customer satisfaction surveys to assist in marketing in-plant capabilities. “The business development tools within the Xerox In-Plant Kit are a great way for me to further improve my business,” said Raj Nadrajan, director of Simon Fraser University’s Document Solutions area, British Columbia, Canada. “They assist in facilitating the changing perception that my customers have of me – from a commodity print provider to that of a communications provider and specialist.” Profiting Through Variable-Data Printing The Individualized Media Tool Kit shows print providers and marketers how personalized documents open up new one-to-one marketing opportunities. It illustrates how variable-data print documents help increase sales and revenue by tailoring the message to each audience’s unique needs and buying preferences. The kit includes a hands-on guide that helps customers and prospects generate ideas about how to use personalization. It also includes selling and workflow tips, case studies, and a section relevant to Xerox iGen3 110 Digital Production Press users. Ten New Vertical Markets Xerox has added a second volume containing 10 additional industries to its ProfitAccelerator Vertical Market Kit, bringing the total to 20 key markets. Through comprehensive industry information, templates and source files, print providers can create personalized print samples by vertical market for their customers. The markets are: central government, higher education (sports marketing), hospitality (timeshares, casinos, cruises), legal, life sciences (training), local government, manufacturing/high-tech, pre-kindergarten through 12th grade, securities and investment, and utilities. Print providers also get information to develop a marketing plan and primers to help train their print sales force about critical market opportunities. Also available are sales presentations tailored to specific markets. Graphics West, a Las Vegas commercial printer, plans to expand its business beyond printing items for the gaming and hospitality industries to serve the real estate and healthcare industries as well. “We recognized that marketing and business support is vital, and we must go beyond just the technology,” said Jere Ames-Johnson, president, Graphics West. The company has used Xerox’s Vertical Marketing Kit to help train its sales team about marketing to customers in targeted industries. ProfitAccelerator tools and resources are available immediately worldwide through Xerox sales representatives.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved