SAN JOSE, Calif.--May 10, 2006-- Adobe Systems Incorporated today announced Adobe CEO Bruce Chizen will deliver the opening keynote address at the AIIM ON DEMAND Conference & Expo being held May 15 - 18 at the Pennsylvania Convention Center, Philadelphia. AIIM ON DEMAND, the world's largest conference and exposition on enterprise content and document management and digital printing, is expected to draw approximately 30,000 attendees this year. In his keynote address titled "Beyond the Document: Transforming How the World Engages with Ideas and Information," Chizen will explore how companies can succeed in meeting the increasing challenge of balancing higher customer expectations with the need for greater operational efficiency by using secure, rich and engaging digital experiences. Chizen will deliver his remarks from 8:45 - 9:45 a.m. EDT on Tuesday, May 16, in the Grand Ballroom of the Pennsylvania Convention Center, 1101 Arch Street. The keynote is open to all AIIM ON DEMAND attendees. "The explosion of digital content and devices is driving demand for better ways to engage with customers in more meaningful, immersive ways - wherever the customer happens to be, regardless of the operating system or browser," said Chizen. "Companies are struggling to make their critical business information and communications with customers more valuable." Businesses are increasingly turning to a new breed of rich Internet applications that leverage investments in enterprise systems to deliver engaging, branded digital experiences to consumers. Adobe initiated the rich Internet application movement and continues to drive this new wave of application development for the benefit of developers, businesses and users. The AIIM Conference & Expo is the largest enterprise content and document management event showcasing the technologies and solutions that help align content and business processes to drive performance. The ON DEMAND Conference & Expo is the world's leading digital printing conference, which encompasses all technologies used to create, manage, personalize, print and deliver content. The co-located AIIM and ON DEMAND events attract corporate executives, IT professionals, business consultants, printers, and operations and production professionals. For more details, please visit www.aiimexpo.com and www.ondemandnewsline.com.