ROCHESTER, N.Y., May 8 -- Production and marketing professionals at catalogers, multichannel merchants, publishers and ad agencies operate in a global communications environment marked by fast turnarounds, tight budgets and data driven, multimedia campaigns. To help customers continually enhance efficiency, productivity and quality, Kodak highlights a portfolio of workflow tools and software solutions, proofing technologies and more in booth #413 at the Annual Conference for Catalog, Internet and Multichannel Merchants (ACCM). Formerly the Annual Catalog Conference, ACCM takes place May 8–10 at McCormick Place in Chicago. “Streamlining processes is the key to maximizing effectiveness throughout all aspects of creative production,” said Michelle Laird-Williams, Director of Print Media Marketing, United States and Canada, Kodak. “Our full suite of flexible solutions creates integrated workflows and automated processes to help marketing and production professionals meet short deadlines, manage color, reduce errors and deliver on quality expectations.” Kodak's expansive software offerings for creative production support open standards such as PDF and JDF, connecting seamlessly with other systems and devices using web-based and client-server technologies. Creative production solutions from Kodak enable: - Digital asset management—KODAK EyeMedia software provides instant access to digital assets, including images, art, editorial content and job specs. - Creative content collaboration—KODAK TeamWorks software streamlines the content creation process through online job management among creative professionals. It provides effective content sharing, project management and collaboration tools in a web-based environment. - Project management—KODAK InSite software connects creative production to clients. It uses the Internet to submit jobs, initiate processing, track project progress, proof jobs online, collaborate with creative and production staff on changes, and approve work. KODAK MATCHPRINT virtual proofing option, a SWOP-certified color proofing solution, extends color process control throughout InSite, TeamWorks and PressProof workflows. - PDF creation—KODAK Prepare software bridges the gap between content creators and print professionals by making it easy to create error-free, production-ready PDF files. - Workflow—KODAK PRINERGY Evo PDF workflow system, an intuitive solution for controlling production, and KODAK PRINERGY Publish workflow system, a flexible page-pagination preparation system that allows publishers to create reliable and secure print production-ready files. - Virtual proofing—KODAK MATCHPRINT virtual proofing option, a SWOP-certified color proofing solution, extends color process control throughout InSite, TeamWorks and PressProof workflows. KODAK PressProof software brings the benefits of color accurate monitor proofing to the pressroom using SWOP-certified MATCHPRINT virtual proofing technology. - Hard copy proofing—KODAK VERIS digital proofer, a digital contract inkjet proofer, delivers high quality with outstanding text, linework, vignettes, shadows and highlight detail. KODAK APPROVAL NX digital color imaging system, a digital halftone proofing system, accurately proofs special and spot colors using process donors. KODAK MATCHPRINT inkjet proofing solution is an innovative and productive inkjet system that delivers excellent color accuracy and image smoothness. Kodak's booth at ACCM also will feature success stories from companies that increased response rates and sales revenues by personalizing marketing materials and versioning catalogs to recipients using variable data printing. Application samples digitally printed with KODAK NEXPRESS digital production color presses and KODAK continuous inkjet technology will be displayed. “Kodak's creative to print solutions provide flexibility, enhance communication effectiveness between marketers and stakeholders involved in producing materials and their consumers, and maximize opportunities for customers to grow their businesses,” said Laird-Williams.