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Standard Register Introduces SMARTworks Profiler and Prospector

Friday, May 05, 2006

Press release from the issuing company

DAYTON, Ohio, May 4 -- Standard Register announces the launch of SMARTworks Profiler and Prospector, Web-enabled solutions that allow clients to develop prospect lists and then create, print and launch targeted, personalized marketing print campaigns. "This solution helps our customers to increase revenue and grow their client base," said Steve Couture, senior Marketing manager for Standard Register. "By combining the variety of resources and tools needed to create an effective direct mail campaign into one place, marketing professionals can initiate and deploy a direct mail campaign, customized and personalized for their targets, in a matter of hours, instead of days or months." Both SMARTworks Profiler and Prospector use advanced data mining technology. Profiler helps clients develop a cluster profile of customers, by identifying demographic data and life stage characteristics. Prospector is an online tool that allows users to customize searches for prospects using demographic and geographic attributes to build a mailing list of likely prospects for products and services. Targeting the right prospects is easier when current customer data is examined. Using Profiler, clients submit a current customer list for a product or service they are looking to promote. USADATA, the leading provider of marketing automation systems and high-quality, privacy-assured sales leads and mailing lists, utilizes their proprietary software to automate list analysis, pulling information about the customers from sophisticated databases and crossing it with the award-winning Personicx Lifestage Cluster Model. Within 24 to 48 hours, users receive reports that identify customers by lifestyle clusters and rank them based on their likelihood to purchase the clients' products or services. Knowing which segments are more likely to use particular products or services, makes it easier for businesses to better leverage their spending on advertising through targeted marketing. Prospector offers clients the ability to expand their customer base and target their business-to-consumer or business-to-business marketing efforts while improving returns. Utilizing the life stage cluster list compiled by Profiler, clients can easily develop a customized prospect list through SMARTworks Prospector. Linked with Standard Register's DesignOnDemand capability, Prospector lets clients customize their digital color print promotions with graphics and personalized messaging, which can have a profound effect on customer response rates. Working with Standard Register's nationwide network of print centers, clients can have their custom communications printed and on the way to prospects within 48 hours. "Standard Register's Profiler and Prospector work together with DesignOnDemand to deliver the right message to the right audience at the right time to help increase campaign response, improve marketing ROI, and ultimately drive new business revenue," said Brad Cates, vice president of marketing for Standard Register.

 

 

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