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Xinet Releases White Paper on the ROI of Digital Asset Management

Wednesday, May 03, 2006

Press release from the issuing company

BERKELEY, California – (May 3, 2006) -- Digital asset management leader Xinet, Inc. has released a new White Paper by industry expert Ron Roszkiewicz, “Assessing the Value of DAM Systems for Advertising Agencies," that outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. To download the just-released white paper, go to: http://xinet.com/aboutxinet/pdf.library/ case.studies/Adv_ROI_white_paper.pdf North American and European advertising agencies that use Xinet WebNative, the award-winning asset management solution, include: Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro RSCG, Leo Burnett Worldwide, Publicis London, Publicis Capps Digital, and TracyLocke. To view video testimonials of these advertising agencies and other Xinet customers such as Macy's New York, Sunbeam (Jarden), TIME, Sports Illustrated, Fortune, Topps Trading Co., Ivy Hill-Cinram, Rohm and Haas, and Quebecor World Premedia, go to: http://xinet.com/casestudies/index.html The new ROI white paper includes examples of how senior executives, IT, creative, production, traffic and studio departments of the top advertising agencies increase agency and client revenues, gain speed-to-market, and lure new clients with Digital Asset Management. Digital Asset Management enables these agencies to collaborate securely 24/7 via the Internet with hundreds of agency offices and clients, worldwide. About Xinet, Inc. Founded 15 years ago, Xinet has its North American headquarters in Berkeley, California, and its European headquarters in Munich. Xinet provides the only digital asset management system that offers a dynamic production workflow toolset. An integrated database that creates automated, metadata-driven workflows, Xinet WebNative marries dynamic content distribution and manufacturing systems into one powerful asset management tool. Xinet WebNative Portal is a display layer for the total Xinet solution. With WebNative Portal, companies produce secure, branded Web dashboards for WebNative Venture asset banks. Xinet’s other digital asset management customers include: CompUSA, Bloomingdale's, Saks 5th Avenue, Bookspan, Sotheby's London, Otto Versand GmbH, Schaufler Group GmbH, Ringier Print Zofingen AG Switzerland, Grupo Anaya Spain, TAG U.K., Wyndeham Press U.K., Anness Publishing Ltd. U.K., Citat-Reptil Sweden, Prinfo Scandinavia, Huset SP3.




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