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Chromaticity and EFI Sign North American Distribution Agreement

Tuesday, May 02, 2006

Press release from the issuing company

Connect – Las Vegas – May 1, 2006 – Chromaticity, Inc., the recognized leader in deploying color management and color proofing technology, and EFI, the world leader in digital controllers, superwide format printers and inks and print management solutions, announce a strategic North American distribution agreement, effective today, for EFI products in the graphic arts industry. These solutions will be shown at Connect 2006, EFI's seventh annual users' conference, April 30-May 3, in Las Vegas. Chromaticity will now distribute EFI's Digital StoreFront?, Pre-press Workflow and Colorproof XF? to the North American graphic arts reseller channel. “Chromaticity is proud to partner with EFI and to represent their extensive product portfolio,” said Peder Nelson, Chromaticity president. “The graphic arts industry will benefit from this new agreement with increased access to fully integrated and supported EFI technologies that provide innovative printing solutions for graphic arts professionals.” Chromaticity will provide full support and service for these industry-leading EFI products while the company's national sales force will enable customers to access solutions tailored to their individual needs. In bringing together Chromaticity's extensive color management experience and EFI's world-class solutions, customers benefit from a complete solution – from design to print. Frank Mallozzi, EFI senior vice president, worldwide sales and marketing, said, “EFI partners with only the best in the industry to provide our customers with EFI's optimal solutions. Chromaticity certainly qualifies, and the agreement between our companies will enable a greater number of customers to benefit from the unbeatable performance, cost savings and increased productivity that EFI solutions deliver.” Among the products to be distributed through Chromaticity: • EFI Digital StoreFront – provides a complete, streamlined workflow from the document creator, through the print production environment, to finishing and delivery. By providing a robust, personalized interactive intranet or Internet presence 24 hours a day, Digital StoreFront enhances customer relationships and improves profitability. • EFI Pre-press Workflow – an advanced prepress workflow solution that connects digital and offset environments. Based on Adobe's Portable Document Format (PDF), it's an easy-to-use, cost-effective solution designed for professional printers in production environments. • EFI Colorproof XF – EFI's industry-acclaimed, scalable and versatile client/server-based proofing solution includes Best Technology and is designed for print and prepress professionals, publishers, creatives and photographers. Customers can look forward to significant new features and enhancements such as a new output option for gravure printers, a new production option for wide format production environments and the Fiery Option, which seamlessly integrates Fiery-driven devices into the Colorproof XF workflow. In combining these products with Chromaticity's experience and expertise in color reproduction and color management, customers will benefit from world-class technologies and unparalleled service and support.




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