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RR Donnelley Introduces Track and Trace Capability for Co-Mailed Publications

Tuesday, May 02, 2006

Press release from the issuing company

CHICAGO, May 1 -- R.R. Donnelley & Sons Company today announced that it has deployed new tracking and tracing capabilities for magazines and catalogs processed through its co-mailing operations. Co-mailing, designed to maximize postal discounts, uses sophisticated programming and material-handling systems to combine multiple magazine and catalog publications into a single, carrier-route sequenced mail stream. The combined mail stream provides discounts to mailers and requires less handling by the USPS, which improves the quality of delivered magazines and catalogs. Once blended however, the many publications become part of a single mailing, making tracking and tracing the individual titles a challenge. "Co-mailing helps mailers pool their circulations to maximize the postal discounts available when mail is sorted in the way the mail carrier travels," said Dan Scapin, President, RR Donnelley Logistics. "Historically though, the process limited the ability quickly to track and trace the publications. This new solution allows RR Donnelley customer service and other representatives to provide this vital delivery information in just minutes to the many users of our co-mailing program." Rick Marcoux, President RR Donnelley Magazine Division, added, "Co-mailing operations in RR Donnelley's Midwest Logistics center -- the largest private mail handling facility in the world -- deliver a seamless flow of medium and smaller circulation magazines into the mail stream at optimized postage rates. With this new track and trace capability, RR Donnelley provides a seamless flow of information as well."




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