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X-Rite ColorChecker Line Showcases Standards-setting, Accurate True Color Balance Products At PPE'07

Friday, October 19, 2007

Press release from the issuing company

NEW YORK, NY - October 15, 2007 - X-Rite, Incorporated the world leader in color management and measurement technologies, showcases its standards-setting Color Checker family of color management solutions for photographers at the PDN PhotoPlus International Conference & Expo October 18-20, in booth 918 at the Jacob Javits Convention Center in New York City.
Imagine a totally non-subjective method of confirming the true color balance of any color rendition system. PPE 07 attendees can - with the innovative X-Rite family of Munsell ColorChecker products on display in booth 918.
Fast And Easy Color Balancing, Anytime, Anywhere
The ColorChecker Chart from X-Rite is a checkerboard array of 24 scientifically prepared colored squares in a wide range of colors. Many of these squares represent natural objects of special interest, such as human skin, foliage and blue sky; all reflect light the same way in all parts of the visible spectrum - a unique feature that ensures color matching of natural objects under any illumination and with any color reproduction process. With the X-Rite ColorChecker, photographers can check films, lights, filters and paper with ease. To learn more visit: http://tinyurl.com/2vtegl.
In addition to the standard ColorChecker, X-Rite offers variations that meet virtually any needed standard of comparing, measuring and analyzing differences in color reproduction in various processes to streamline processes and avoid costly mistakes. Show visitors can learn how an X-Rite Digital ColorChecker (SG) provides checks and comparisons of the digital reproduction of a real scene or a test pattern; makes a white balance with a digital camera; and allows photographers to use the chart with camera profiling software to create an ICC camera-ready profile. Comes included with the X-Rite i1Photo SG and other PRO bundles as well as a stand-alone product.
To ensure that the camera's raw image is as close to real life as possible, X-Rite offers photographers a choice among several reference devices that are scientifically engineered to provide precise uniform surfaces that are spectrally neutral (i.e., reflect equal amounts of red, blue and green) under all types of light conditions - natural, fluorescent or studio.
Other X-Rite Innovations At PPE 07
- The X-Rite ColorChecker Three-Step Gray Scale Card - a full-sized version of the white, 18% gray and black reference square used in the standard 24-patch X-Rite ColorChecker for quick set up of the proper studio lighting ratio between main and fill lights. Captures accurate color without much after-the-fact manipulation and with necessary reference values for quick color adjustments within most photo processing software packages.
- The X-Rite ColorChecker Mini Gray Balance Card - a pocket-sized version of the 18% gray reference square used in the standard 24-patch X-Rite ColorChecker.
- The X-Rite ColorChecker White Balance Card - a full size version of the white reference square used in the standard 24-patch X-Rite ColorChecker.
- The X-Rite Color Checker Mini White Balance Card - a pocket-sized version of the white reference square used in the standard 24-patch X-Rite ColorChecker.
For The X-Rite ColorChecker Brochure:
As the photo imaging industry blossoms into a billion dollar industry worldwide, the need for accurate, easy to use solutions that ensure color excellence increases. All X-Rite ColorChecker products on view at this year's show were designed to meet these needs, with a family designed for exceptional color balancing under any illumination and with any color reproduction system.




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