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ODJ Provides Insight on Leveraging Digital Technologies for Improved Profitability and Business Growth

Friday, April 28, 2006

Press release from the issuing company

April 28, 2006. Lexington , KY. -- In an exclusive free Webinar hosted by OnDemandJournal.com, the leading source of news and information for digital and on demand printing, and sponsored by Presstek, a leading provider of high tech digital imaging solutions, Senior Editor Cary Sherburne conducted an educational briefing on the revenue generating benefits digital technologies can bring to a printing business. Sherburne was joined by Dennis DenBoer, Owner, Advanced Direct Marketing; and Tim Simpson, Owner, DiggyPOD, who both have implemented successful and profitable hybrid offset/digital production capabilities to address the growing demand for short-run color. In a round-table format, Simpson and DenBoer shared their real-world results relative to the impact of a digital workflow on their businesses. More than 200 senior printing executives from around the world registered for this event, which was sponsored by Presstek. The audio of the Webinar and PDF of the presentation are available online at OnDemandJournal.com. “With an increasing demand for color printing, especially in run lengths under 5,000 ,” said Sherburne, “printers are challenged to structure their operations to be able to compete in the fastest growing segment of the market, short-run color. DenBoer and Simpson, while their businesses are very different, are terrific examples of enterprising business owners who are making the most of leading edge technology to capture their share of this market.” Both DenBoer and Simpson have a blend of conventional offset, toner-based digital printing and direct imaging (DI) presses. According to Simpson, “Our primary focus is short-run books, and the DI press is ideal for producing color covers and other color content in quantities as low as 300. Our business has quadrupled since I acquired it in 2001, largely due to the addition of the DI press and an easy to use web ordering interface. I have migrated my business from a local quick printing firm to a national provider of short-run printing services.” DenBoer adds, “Adding the DI press to the mix meant that I no longer had to outsource four-color printing, improved my margins and gave me more control over the process. I have also added two full-time direct sales reps, and my prospects for business growth are very good.” Both companies are growing at rates well above the industry average and have leveraged digital technologies to streamline workflow to keep costs in line. Watch for more OnDemandJournal and WhatTheyThink educational webinars offering vital business knowledge and solutions from successful industry operations through the balance of the year. All WhatTheyThink and OnDemandJournal webinars are scheduled for 2:00 PM Eastern. About Presstek Presstek, Inc. is a leading manufacturer and marketer of environmentally responsible high tech digital imaging solutions to the graphic arts and laser imaging markets. Presstek's patented DI, CTP and plate products provide a streamlined workflow in a chemistry-free environment, thereby reducing printing cycle time and lowering production costs. Presstek solutions are designed to make it easier for printers to cost effectively meet increasing customer demand for high-quality, shorter print runs and faster turnaround while providing improved profit margins. Presstek's Precision Lithograining Corporation is a manufacturer of high quality digital and conventional printing plate products, including Presstek's award-winning, chemistry-free Anthem plate. Presstek subsidiary, Lasertel, Inc., manufactures semiconductor laser diodes for Presstek's and external customers' applications. For more information visit www.presstek.com, or call 603-595-7000 or email: info@presstek.com. About OnDemandJournal.com: OnDemandJournal.com is the print and publishing industry's leading online community for all aspects of digital printing. The company offers a broad mixture of free content including columns and articles by well-known writers, experts and industry executives, as well as a deep and growing archive of white papers and case studies on digital printing and production. ODJ is the sister site to WhatTheyThink.com, the leading news and information site for the printing industry. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership ( www.napl.org). Sherburne can be reached at cary@SherburneAssociates.com or www.SherburneAssociates.com.




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