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GretagMacbeth Ships huey: Color Correction Tool for Consumers and Digital Photo Enthusiasts

Wednesday, April 19, 2006

Press release from the issuing company

Regensdorf, Switzerland; April 2006 - GretagMacbeth, the worldwide technological leader in color measurement and management solutions, has announced the availability of huey, an extremely easy-to-use, low-cost device for monitor calibration, designed for digital photo enthusiasts, gamers and any computer user wanting absolute color clarity. huey is based on GretagMacbeth's technology for professional-level products and delivered in an easy-to-use, affordable device - a true breakthrough in terms of form, function, price and usability. About the size of a small marker, huey delivers excellent results on LCD, laptop and CRT displays without requiring users to have any knowledge of color management. In addition, huey is the first monitor calibration device to continually adjust the monitor as room lighting changes. "huey breaks new ground in terms of size, performance and ease-of-use," adds Iris Mangelschots, vice president and general manager of digital imaging at GretagMacbeth. "We have been able to leverage the technology used in our professional products, package it in a very affordable and convenient form factor, and combine it with new software designed specifically for the non-technical user who wants accurate onscreen color. With huey, wondering if your color is right is a thing of the past." In less than five minutes, huey can calibrate a user's monitor and adjust it based on their primary viewing activity - viewing photos, playing games, creating graphics or browsing the Web. With an affordable $89 / $89 price tag, huey delivers accurate onscreen color, a crucial component for anyone who cares about color fidelity. What the pros say about huey: "When I travel I never forget my passport, cameras and laptop. Now I have another piece of equipment that will always be with me. The huey is simply amazing - the ideal tool for all photo enthusiasts." Andy Katz, Photographer "The huey is definitely the next step in consumer color control. The easy to use approach, together with the on-the-fly luminance adaption, is a novelty. GretagMacbeth huey is a perfect solution for those consumers demanding color clarity, and with the flickering red lights it makes this a quite cool gadget." J├Ârn S. Schneider - Color Management Editor, MACup Magazine "The huey offers a new and clever approach for gaming and home office screen color correction. The reasonably priced hardware and the - feature wise - well balanced software make it incredibly easy to calibrate a screen. The automatic ambient correction is a feature no other solution offers to the consumer." J.Raimar Kuhnen-Burger - Color Management Professional, MfA Color Communication Pricing, Availability and System Requirements huey is available mid-April through GretagMacbeth resellers throughout Europe, Asia and Latin America. GretagMacbeth has formed a strategic marketing relationship with Pantone Inc., giving them the exclusive rights to market the product in the United States and Canada, and to co-market the product through their respective resellers throughout Europe, Asia and Latin America. huey is priced at $89 / $89 and works with LCD, CRT and laptop monitors. huey is compatible with Mac OSX 10.3 or higher, and Windows 2000 and XP.




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