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Newly Designed Valassis Web Site Shares Successes

Wednesday, April 19, 2006

Press release from the issuing company

LIVONIA, Mich., April 18 -- Valassis, the leading company in marketing services and Connective Media, announced today the re-launch of its corporate Web site, http://www.valassis.com. The new design better reflects the company's brand and its consultative, innovative approach to its business. It is designed to meet the needs of various audiences from customers to investors, job seekers and consumers. "As marketers continue to look for alternative media solutions to engage consumers, the effectiveness of Valassis media can't be overlooked," said Rex Boatright, Manager of Creative and Multimedia Services at Valassis. "We've designed our new Web site to clearly demonstrate the success we've had developing and executing programs for our customers that increase their sales, grow their customer base and build their brand." Designed, created and written totally in-house, the new look replaces a 19-month old design, and is the result of extensive research on best web practices. It is easier to navigate, explaining the 36-year-old company's business by demonstrating how it connects people to brands, showcasing its media portfolio and sharing success stories. In its easy-to-read fashion, the Web site explains what Valassis does by providing some vital statistics about the company: * 91 of the 100 leading national advertisers work with Valassis; * It is one of the largest media buyers in the United States delivering over 10 billion media impressions annually; * Pioneer of the newspaper coupon booklet; * A top 10 direct mail printer; * Number one provider of newspaper polybags; and * Offices in eight countries. Statistics, graphs and short, simple descriptions can be found throughout the Web site. From the home page, you can quick link to career opportunities at Valassis; FAQ about the company; information about the solutions it offers; and its successes. Industry insights are also provided through an on-line library of the company's client magazine, "Marketing Solutions." From the Valassis site, web users can also link to one of six sites of the company's international offices in Canada, France, Germany, Italy, Spain and the United Kingdom.

 

 

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