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Transcontinental acquires majority interest in Enixa Media

Thursday, April 13, 2006

Press release from the issuing company

MONTREAL, April 12 -- Transcontinental today acquired a majority interest in Montreal-based Enixa Media, which manages a network of 400 in-store digital advertising displays, currently located in a total of 45 Metro and other grocery stores in Greater Montreal and reaching close to one million consumers weekly. The investment will enable Enixa's network to be extended to close to 2000 flat screens in some 200 grocery and other retail locations across the province over the next two years, with an estimated weekly reach of more than three million consumers. Enixa already counts many well-known brand names as advertisers on its network, whose flexible technology means campaigns can be targeted locally or more broadly and changed frequently and remotely via Internet. More information about Enixa Media can be found at enixamedia.com. "This partnership is a great fit for Transcontinental," said Transcontinental's President and CEO, Luc Desjardins. "Working with Enixa, we are offering our advertisers yet another complementary medium to our newspapers, magazines, flyers and websites by which they can reach consumers. This extension of our presence on multi-channel platforms is in line with our Evolution 2010 business plan. I have every confidence in the rapid growth prospects of this innovative business model, especially given the quality of Enixa's product and its solid management team." For his part, Pierre Bélanger, President of Enixa Media, commented: "Signing this agreement with a media company with both the marketing reach and expertise of Transcontinental will allow us to realize the vision we have had for Enixa from its start three years ago. Enixa will benefit from its ability to leverage the relationships Transcontinental has already established with both potential advertisers on our digital platform and major retailers to house our displays. We look forward to a very promising partnership."




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