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Pellow to lead new InfoTrends advisory service, Assisting printers with business strategies

Wednesday, April 12, 2006

Press release from the issuing company

(Weymouth, MA) April 10, 2006 -- InfoTrends, a leading market research and consulting firm serving the digital imaging and document solutions industries, announced today the formation of a new advisory service aimed at assisting printers with developing effective business strategies. Business Development Strategies (BDS) for the Graphics Communications Industry service is designed to help document service providers focus on the changing market dynamics and develop a high quality strategic marketing plan for business growth. Barb Pellow will serve as a Strategic Director for the BDS service, which will also be supported by InfoTrends’ On Demand and Production Workflow Solutions teams. Ms. Pellow is a digital printing and publishing pioneer with extensive experience in strategy development, sales, and marketing. She has held several senior management positions of distinction with industry leading companies and institutions including Kodak, IKON, Indigo (HP), Xerox, and RIT. The plan will emphasize what marketers dub as the 4 P's of Marketing: Product/Service, Price, Place, and Promotion. In addition, BDS will provide insight into the fifth “P” –people. This service will also help business managers understand the changing skills essential for success in today’s world of graphic communications. There are seven major areas where BDS can help your organization succeed: * Development of a Strategic Marketing Plan to address the changing customer base and market dynamics * Understanding horizontal and vertical target market opportunity * Development of the right products/services/and solutions to meet target market needs * Profiling and hiring the right skills and people to expand your business * Developing a value-added pricing strategy that evades the “low-cost” commodity market approach * Developing promotional strategies to expand awareness and market reach using multi-media technologies * “How to” sales tools that educate direct and indirect customer contact personnel on key horizontal and vertical market and the “key decision” makers in business document outsourcing decisions. Through a combination of published deliverables and inquiry access, BDS provides clients with timely and informative insights on current and future market trends and developments. Most importantly, this consultative service is focused on helping clients take an introspective look at their business and assess options and opportunities for market expansion.

 

 

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