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Megaspirea and Emtex to Partner ON A revolutionary New Mail-finishing Innovation

Monday, April 10, 2006

Press release from the issuing company

Birmingham, UK – (April 8, 2006) — MegaSpirea International Inc, a mail systems technology company with offices in Norwalk, Connecticut, and Colmar France, and Emtex Ltd, a Pitney Bowes company, the leading provider of document output management solutions, today announced that they will develop a next-generation mail-piece assembly system based on the organizations' unique technologies. MegaSpirea has developed a dynamic, in-line envelope creation and finishing system, the Mailliner 100, which is being publicly demonstrated for the first time at IPEX this week. The Mailliner 100 uses output from a continuous form printer to produce fully finished mail pieces in a single process without the added cost and handling of traditional envelopes. Emtex performs the complex orchestration of constructing and optimizing the document pages, inserting a digital envelope image and adding finishing information into a single print stream. Through integration with Emtex's Production Intelligence solution, organizations with legacy and modern print applications will be able to utilize the Mailliner 100 by inserting the envelope image, postal address and finishing marks directly into the datastream just prior to print without altering the underlying business application. In addition, the envelope image can be personalized with one-to-one variable data marketing messages, further increasing the business impact of the mail piece. Ms. Clare Woodman, MegaSpirea's Chief Operating Officer, commented, “The integrity of the document is guaranteed by this workflow: the content always follows the envelope. The result is a ready-to-mail envelope produced at low cost.” In addition to the Emtex relationship, Pitney Bowes Document Messaging Technologies and MegaSpirea International have agreed to explore potential technology and business synergies during the initial roll out of the Mailliner 100, later this year. “We are excited about this new opportunity to uniquely leverage our print stream technology and experience with legacy applications to streamline a new innovative approach to mail finishing”, said Tim Moylan, President and General Manager at Emtex. The Mailliner 100 can be seen at IPEX, Hall 2, Booth F45, whilst Emtex Production Intelligence solutions can be seen at the Emtex booth, Hall 6, Booth D42 and Pitney Bowes in Hall 2, Booth D20.




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