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OnDemandJournal.com Announces First in Webinar Series: Creating a Successful Variable Data Campaign

Friday, April 07, 2006

Press release from the issuing company

April 7, 2006 -- Lexington, Kentucky USA -- OnDemandJounral.com is pleased to announce the opportunity for industry professionals to attend a free printing industry educational webinar about Creating a Successful Variable Data Campaign with Executive Editor Noel Ward. Sponsored by XMPie, the event will be held Wednesday, April 18th from 2:00 to 3:00 pm EST. No-charge registration is available at this special Internet page: http://www.ondemandjournal.com/webinarregistrationform.cfm The instructional program is tailored towards print service providers and will focus on how to develop effective and successful marketing campaigns using variable data publishing. Attendees will learn how to increase response rates and gain valuable knowledge of customers for future campaigns. The Webinar will address the steps print service providers and their customers need to take in order to integrate the software tools, print engines and Internet technology with customer databases to create highly customized and targeted VDP campaigns. Topics include: * Planning and building a successful campaign * Discussing database and information processing with customers * Partnering with database and IT experts and marketing service firms to provide a complete set of capabilities to customers * Identifying potential bottlenecks in workflows and how to avoid them * Staff training and education “Variable data printing is becoming much more common and is being enhanced by cross-media communications,” stated Randy Davidson, President of OnDemandJournal.com. “We are pleased that XMPie has chosen to sponsor this important educational session.” Panelists participating in this event include: * Doris Brown, Vice President of Marketing at Pantone, Inc., the global authority on color and provider of professional color standards for the design industries which has applied VDP and cross-media techniques to its marketing programs. * Brian Weiner, President of 1-to-1 Gulfcoast, a Florida-based communications company specializing in providing highly targeted marketing campaigns to non-profit organizations. Brown and Weiner will share their experiences and knowledge in developing and implementing successful VDP and cross-media programs “While many print service providers today are already comfortable with digital printing and even variable data, this seminar is designed to help those professionals take the next step to expand the range of VDP services they can provide their customers with, while streamlining their operations,” said Eyal Goldwerger, CEO of XMPie. "Marketing today is about increasing the number of touchpoints a company has with its customers," says Noel Ward, Executive Editor of On Demand Journal.com and host of the webinar. "The companies that develop effective VDP and cross-media strategies today are going to have an advantage in increasingly competitive markets and are able to differentiate themselves from their competitors." Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. The webinar will also be available for replay following the webinar. Register Now! http://www.ondemandjournal.com/webinarregistrationform.cfm About XMPie XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data printing (VDP) solutions PersonalEffect and uDirect help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. Its award-winning PersonalEffect software produces on-demand, highly targeted 1:1 marketing communications in print, e-mail and Web. XMPie bridges design, data and printing functions to enable a collaborative production workflow and streamlines document ordering and customization with flexible Web-to-Print applications. XMPie is headquartered in New York with operations in the US, Europe, Israel and Japan. For more information on XMPie, visit http://www.xmpie.com/. About OnDemandJournal.com: OnDemandJournal.com is the print and publishing industry's leading online community for all aspects of digital printing. The company offers a broad mixture of free content including columns and articles by well-known writers, experts and industry executives, as well as a deep and growing archive of white papers and case studies on digital printing and production. ODJ is the sister site to WhatTheyThink.com, the leading news and information site for the printing industry. About Noel Ward Noel Ward is a well-known consultant, editor, and writer focused on digital printing as a driver of business growth. He conducts technology audits, market research, and competitive analyses to develop digital printing strategies that help print providers and their customers optimize their document creation, production and distribution processes. Noel produces white papers, case studies, speeches, and corporate videos for several industry-leading companies. He is Executive Editor of OnDemandJournal.com, and director of Trade Show Coverage for WhatTheyThink.com, and is publisher of the electronic newsletter Digital Asset Directions. A believer in using technology to gain efficiencies and competitive advantages, Noel’s business motto is "If you're not the lead sled dog, the view doesn't change."




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