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Agfa Introduces :Arkitex AdCenter and AdControl for Newspaper Display Ad Management

Monday, April 03, 2006

Press release from the issuing company

Chicago, Ill (NEXPO) March 31, 2006 - Agfa Graphics announced today the launch of AdCenter and AdControl, two new modules for the :Arkitex workflow system, specifically designed for newspaper display advertisement production. The enterprise level, web-enabled :Arkitex AdCenter and AdControl modules form a single control, workflow, tracking, management and reporting infra-structure for all newspaper display ads. AdCenter provides precise tracking and efficient management of in-house print and web ads, while AdControl automates receiving and matching of digital ads with newspaper production ad bookings. :Arkitex AdCenter and AdControl comprise one of the first new ad display systems to fully support the AdsML international standard for data exchange that has been supported by newspaper organizations such as NAA and IFRA. AdsML helps streamline processes, increase automation, and reduce errors. "These new modules provide all the necessary tools for the in-house and digital display advertising process, seamlessly integrating with existing newspaper ad systems and third-party applications," said Sheila Nysko, Agfa's business development manager, Newspaper Systems, North America. "It's a total systems solution. All tasks -- from receiving ad bookings, ad building and pre-flighting, to file format conversions and communication with the client -- are automated and monitored, streamlining the overall production. These are the kinds of workflow benefits newspapers look for and turn to Agfa to provide." AdCenter and AdControl are flexible modules that allow users to customize solutions to meet individual display ad requirements. Production operators can get a snapshot view of their current state of production, details on individual ads, and operational reports. The system can generate business analytical reports and investigate throughput and performance data. These reports can also be customized by the customer. The system also reduces duplicate supplier calls, and tightens deadlines for receiving and automating digital ads into the production workflow.




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