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New York Bankers Association Subsidiary Endorses Deluxe

Tuesday, March 28, 2006

Press release from the issuing company

ST. PAUL, Minn., March 27 -- Deluxe Financial Services today announced its check printing services have been endorsed by the New York Bankers Service Corporation (NYBSCO), the wholly-owned subsidiary of the New York Bankers Association (NYBA). The trade organization represents banks throughout the state, including 13 of the top 30 commercial banks in the nation, as well as regional banks and over 100 community banks. The agreement extends a longstanding partnership between NYBA and Deluxe and reaffirms a commitment to enhancing customer satisfaction and meeting member needs. As part of the endorsement, member banks will benefit from the positive relationship Deluxe has long enjoyed with NYBA, as well as the confidence of partnering with a trusted leader in the financial services industry. In addition, Deluxe's strong connection to the New York region ensures a comprehensive understanding of the needs of NYBA, their members and bank customers. By providing superior checks and business solutions to their customers, member banks will experience increased revenue generation, customer retention and check security, ensuring NYBA remains at the vanguard of the financial services industry. Michael P. Smith, president and CEO of NYBA, said, "We're confident that Deluxe's enhanced product selection and commitment to customer satisfaction will provide significant benefits to our member banks, their customers and the NYBA." NYBA members will also benefit from participation in the Deluxe Knowledge Exchange Series, a unique forum for financial institution executives to network with peers and share strategies for overcoming shared business challenges. The Knowledge Exchange Series includes online resources for sharing insights on industry news and trends, interactive Web conferences and the Knowledge Exchange Series Collaborative, which connects industry leaders with Deluxe business experts to design and pilot new techniques for transforming the customer experience. "Deluxe and NYBA member banks share closely aligned philosophies that emphasize superior customer service as the cornerstone of business," said Luann Widener, President, Deluxe Financial Services. "The Deluxe Knowledge Exchange Series provides the consumer insights and knowledge-sharing resources that support NYBA's continued efforts to provide member banks with the tools and resources they need to provide outstanding, memorable service to their customers."




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