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GSG Hits A Grand Slam For The First Ever World Baseball Classic

Friday, March 24, 2006

Press release from the issuing company

SAN DIEGO -- March 23, 2006 – GSG, New York’s largest production agency was on showcase Monday night with its design and production skills at the final game of the World Baseball Classic. GSG had the distinction of managing and creating all the on field visuals for this unprecedented final game and was selected by Major League Baseball (MLB) for its excellence in execution. To outfit PETCO Park in San Diego, GSG worked tirelessly to create the “National Flag” displays, as well as a huge structural globe emblazoned with the World Baseball Classic logo that the agency also produced. This logo has been featured prominently in all marketing materials and activities surrounding this heralded series. During Monday’s final game, the logo was proudly displayed throughout PETCO Park, including on the pitcher’s mound. The Numbers… Monday’s final game was the climax to a three-week, four-round tournament featuring teams representing 16 countries. According to MLB, attendance for the 39-game tournament was 737,112 and was covered by 5,354 media outlets worldwide. The final game drew a sellout crowd of 42,696 at PETCO Park and was telecast by via TV and radio outlets worldwide. GSG Designs for WBC… GSG designed and created the flag display to represent every participating country. All 16 national flags were displayed using four-frame structures, each containing four large 20’ x 30’ flags. These structures were arranged across the outfield and mid-field and manned. Once in position, the flags were unfurled and retracted manually and the structures united together. To further enhance the experience, a 13’ diameter globe sat atop a metal frame ring and was lit from the inside and aglow during the opening ceremony. Tasked with creating the design, as well as the physical structures themselves, GSG worked with engineers and architects to ensure their stability and aesthetically pleasing effect. In addition, flag specialists were consulted to insure the exact accuracy of the color and designs on each national flag. After final contracts were signed, legal approval and insurance were authorized, the timeframe in which GSG had to complete the entire project had dwindled. Despite the complexities involved and all of the components that GSG had to pull together, everything for the event was completed in just two and a half weeks. Major League Baseball Quote… “We have been working with Graphic Systems Group for many years and have learned to expect professionalism and excellence in their work,” said Harris Forman, Senior Designer at Major League Baseball. “The final game of the first ever World Baseball Classic drew the attention of the world. Designing and creating the visuals for this event is an incredibly critical feat. GSG is the only agency that we would consider. We knew we could count on them to meet and exceed our expectations, and they certainly have.” GSG Quote… “We were thrilled when Major League Baseball approached to create all the on field visuals for the WBC,” said Ken Madsen, owner and partner, GSG. “To showcase our talents and breadth of services to a world viewing audience, and take part in a historical event is such a thrill.”




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