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Integrated Online Accudata List Purchase Now Available From Printable Technologies

Wednesday, March 22, 2006

Press release from the issuing company

Solana Beach, CA – March 13, 2006 – Printable Technologies, Inc., the world leader in Web to Print (W2P) workflow and Variable Data Printing (VDP) solutions, today announced the general availability of Online List Purchase, an add-on module for PrintOne Customer Centers. Direct mail, by its very nature – whether "one to many" or "one to one" – cannot be produced without a mailing list. The addition of Online List Purchasing to the PrintOne Customer Center allows users to purchase prospect lists from within the Customer Center, as part of the online procurement process. The integration of AccuData Datapipe, from AccuData America, automates mailing list segmentation and purchase. During the ordering process, the buyer selects a direct mail piece from the catalog and an existing database may be merged with the mail piece template or the user may purchase a prospect list. The Online List Purchasing module provides access to AccuData data files and a series of parameters and demographics with which the user specifies the characteristics of the mailing list. A record count and price is provided to the buyer, the piece is customized, a proof is approved, and the order is completed. Once the order is accepted by the printer, the mailing list is downloaded and merged with the variable data template, and the order is fulfilled. "Both corporate enterprises and print service providers are looking for ways to extend marketing reach in order to make web to print direct mail programs work," said Joe Fedor, Director of Product Marketing for Printable Technologies, Inc. "This is exactly what the integration between Printable and AccuData provides. With the ability to initiate a direct marketing campaign with either in-house mailing lists or with lists from major consolidators selected through custom queries, PrintOne Customer Center users have the best of both worlds." Through an agreement with AccuData America, Online List Purchase will provide seamless purchase process for both consumer and business databases from well-known list management companies such as Equifax, Acxiom, D&B, ADVO, and more. The module launches with the Equifax Consumer List, with other lists to follow in the coming weeks. Key features and benefits include: Seamlessly integrates print on demand and mail list procurement PrintOne Customer Centers Speeds development and execution of direct mail campaigns Provides desktop access for distributed sales forces to acquire and use mailing lists provided under corporate oversight Reduces cost for direct mail program launches For more information, contact Printable Technologies, http://www.printable.com.

 

 

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