Neopost, the worldwide provider of mailing and shipping solutions, announces its new branding initiative and corporate slogan. “We Value Your Mail,” captures Neopost’s goal of not only providing top-notch customer service, but also meeting the demands of the always-evolving mail industry. This simple promise is Neopost’s straightforward commitment of continuing to be a value-add for their clients. Also included in the new brand initiative are a revamped logo, new collateral material and a new, more customer friendly website. “By expressing modernity, dynamism, proximity and technology, our new visual identity reflects our mission to add more value for our clients than anyone else,” says Jean-Paul Villot, Chairman and Chief Executive Officer of Neopost. “This is our undertaking to clients all around the world, and it is the promise embodied in our new identity.” Neopost’s new logo, a butterfly-shaped “N”, symbolizes movement, responsiveness, friendliness and lightness. Presented in a modern, dynamic typeface, the Neopost name precedes the stylized “N” to give the brand even greater strength and impact. The unveiling of the Neopost website is the final step in rolling out the “new face” of Neopost. The easy-to-navigate layout of the website serves as an educational resource for both existing and potential customers. The site has helpful industry tips, like top 10 ways to save on postal costs, as well as an informative guide to USPS meter migration. My Neopost allows customers to access personalized account information, including postage usage, balances and account activity.