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Boston Print Buyers To Present Direct Mail Demystified

Thursday, March 02, 2006

Press release from the issuing company

Boston, Massachusetts – February 28, 2006 - Boston Print Buyers (BPB) will host its next dinner program at the Millennium Bostonian Hotel on Wednesday, April 5th, from 6 to 8:30 pm to tackle the multifaceted topic of mail – specifically, direct mail. Christine J. Erna, VP of Sales & Marketing for sponsoring firm Fulfillment Plus Mailing Solutions, Inc., will enlighten the crowd with her presentation called “Direct Mail Demystified.” During her 75-minute interactive presentation, Christine will cover a range of topics, including the following: The Devil's in the Data Reducing Direct Mail Delivery Time, and Diva Design Attendees at BPB events represent a mix of senior-level production, marketing, and creative professionals from New England and beyond. They work in many fields, including financial services, manufacturing, creative firms, ad agencies, nonprofits, higher education, retail, and corporate publishing, to name a few. “We’ve been attracting the area’s most experienced and print-savvy professionals," noted Margie Dana, Founder of BPB and the program producer. “Time after time, our programs invigorate both attendees and the sponsoring firms, as everyone comes away with renewed interest in the industry, and hopefully new ideas to help them succeed professionally.” “Direct mail is a great topic for this group, who’s expressed interest in it from the very beginning. Who among us doesn’t need help figuring out the best ways to create and design DM materials?” said Dana. Event Sponsors Fulfillment Plus Mailing Solutions (FPMSI), in Haverhill, MA, is a full-service literature distribution, product fulfillment and mailing company that was founded by Laura Harper in 1993. This woman-owned business has sustained a growth rate of at least 25% annually since its founding. It now provides a complete array of direct mail and fulfillment services to a diverse customer base. FPMSI is housed in a state-of-the-art facility that’s ideally located between Boston, MA and Manchester, NH. Their web site is www.fpmsi.com. Christine J. Erna Christine is responsible for FPMSI’s Sales, Business Development, Client Relations Management and Marketing programs. Additionally, she presents educational seminars to clients, prospects and partners on a wide range of topics within the direct mail arena. She has been a guest speaker and presented educational seminars within the direct marketing industry at various events, conferences and tradeshows including New England Direct Marketing Association, Printing Industries of New England, and the National Postal Forum. Later this year she will be giving a workshop at MAILCOM 2006, a national mailing event Prior to FPMSI in 2001, Christine was a Mail Piece Design Analyst with the US Postal Service. During her 18-year career with the US Postal Service, Christine was selected for the prestigious Management Trainee Program, a 3-year in-depth training program in all facets of postal operations.




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