PALO ALTO, Calif., February 21, 2006 -- HP today announced that Colorcraft of Virginia is leveraging the power of digital technology with the HP Indigo press 5000 to expand and grow its printing business. Installed last year, the HP Indigo press 5000 is helping the company establish a profitable digital print business, which is already beating goals by an average of 17% in monthly revenue. The print quality of the HP Indigo technology, with its unique liquid HP ElectroInk, was a major factor in determining which digital press model the Sterling, Va.-based firm would select. Prior to the purchase, company sales representatives surveyed the quality of print samples from the HP Indigo and competing models with clients to ensure the press met their expectations. “The toner used on the presses we compared with the HP Indigo did not have the quality our clients were looking for,” said Jim Mayes, who is president of Colorcraft as well as the immediate-past chairman of PIA/GATF. “The toner tended to ‘sit-up’ on the paper and give a mottled look, whereas the HP Indigo press 5000 gave us a higher-end product that reflects the look of offset printing.” In addition to outstanding print quality, the HP Indigo press is helping Colorcraft win additional jobs from existing clients by producing shorter-run jobs that match or are less expensive than ones printed on traditional offset or DI presses. In addition, the HP Indigo’s ability to print on the industry’s widest variety of substrates has led to an influx of new business from local customers who historically have been limited in media selection and print quality with other digital printing vendors. “Increasingly, print customers do not want to compromise quality when they buy digital printing,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “Offering the liquid ink look and feel of offset with the run-length flexibility of digital is an emerging trend that is best served by the HP Indigo press 5000.” The HP Indigo press 5000, the most advanced high-end digital printing press on the market, is designed for extremely demanding production environments. PANTONE certified, it prints in up to seven colors, delivering offset quality on a wide range of substrates, and is supported by a full galaxy of specialized solutions partners.