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Premiere edition of e-newsletter for creatives focuses on advanced printing techniques

Monday, April 03, 2006

Press release from the issuing company

New York, NY — Designers, art directors and graphic artists now have a quick-read source of information on new and developing printing techniques in the form of a new electronically distributed newsletter. The premiere edition is now available at no charge. Called CreatEducate, the bimonthly publication is designed to help creatives use advanced printing technology to raise the effectiveness of the campaigns they develop for their clients. The inaugural issue features an introduction to variable data and personalization, with emphasis on lifting responses rates. A companion article on versioning covers “the who, what, where and when of getting the correct message to the correct person.” As a bonus in the first edition, an up-to-the-minute glossary of advanced printing terms is provided to help creatives communicate more effectively with printers. The entire contents of the first issue of CreatEducate can be downloaded free at www.createducate.com. The website also contains an offer for charter subscribers, providing a 25% discount off the annual subscription rate.




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