Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Five Major Advertising Categories Record Page and Revenue Growth in January '06

Monday, February 13, 2006

Press release from the issuing company

New York, NY (February 7, 2006) -- Total magazine rate-card-reported advertising revenue for the month of January 2006 was relatively flat at -0.3%, compared to January of last year, closing at $1,220,281,888, according to Publishers Information Bureau (PIB). Ad pages for January totaled 13,342.55, a decline of 1.9% over January 2005. January 2006 vs. 2005 Drugs & Remedies and Financial, Insurance & Real Estate, the top gainers in January 2006, recorded double-digit increases in PIB ad revenue and pages. Three other categories were up in PIB revenue and pages: Technology; Apparel & Accessories; and Public Transportation, Hotels & Resorts. “Drugs & Remedies ranked as the No. 1 magazine advertising category for the first time since February 2004,” stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “There are other bright spots, despite the continuing softness in Automotive: ads for mobile phones/service, computers and software boosted Technology; ads for local U.S. travel bolstered Public Transportation; Hotels & Resorts; and ads for intimates and accessories strengthened Apparel & Accessories.”




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved