January 20, 2006 -- Lexington, Kentucky USA -- WhatTheyThink.com conducted a free printing industry educational webinar titled Widening Your Horizons: The Wide Format Business Growth Opportunity, with Senior Editor Cary Sherburne. More than 200 senior industry executives registered for the event, which was sponsored by Enovation Graphic Systems and held Thursday, January 19th from 2:00 to 3:00 pm EST. The event is available for replay in the WhatTheyThink webinar archive. http://members.whattheythink.com/home/webinars/webinar060119.cfm During this one-hour event, Jay Roberts, Director of Strategic Sales & Marketing for Vancouver WA based Techjet Imaging, shared his insight and guidance about the importance of wide format printing in the overall offering of printing services and discussed some of the unique and innovative applications his company produces for customers in its wide format operations. Roberts said, “If you are considering entering the wide format market, you should spend time with your customers to understand what they are producing today, and how you can capture that work. And take the time to attend trade shows, read the trade magazines and speak to industry suppliers. There is a wealth of knowledge available to get you started on a successful journey into an exciting service area.” Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. “We are pleased that Enovation chose to sponsor this important educational webinar,” stated Randy Davidson, President of WhatTheyThink.com. “Wide format is an often-overlooked business opportunity for printers and can deliver much higher margins that conventional print.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “This was an exceptionally good session,” Sherburne says. “Jay Roberts is extremely knowledgeable and enthusiastic. And the application examples he discussed were outstanding. The applications for wide format printing are truly only limited by your imagination.” About Enovation Graphic Systems, Inc.: Enovation is the nation’s largest distributor of equipment, consumables and technical services for the graphic communications industry. Representing hundreds of suppliers at branch locations across the country, Enovation employs more than 1,000 people. Enovation has created a team of experts, poised to answer questions, offer advice and help navigate customers through the ever-changing graphic arts industry. We not only help customers make sense of new technologies and developments, but we also work with them to develop the capabilities they need to operate efficiently and stay ahead of the competition. Whether it’s information on an emerging technology or reliable delivery of supplies, customers know they can “Get It From the Experts” at Enovation. For more information about Enovation, please visit www.enovationgraphics.com About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.