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Outlook Group Signs Ten-Year Agreement with Madison Direct Marketing

Monday, January 09, 2006

Press release from the issuing company

NEENAH, Wis.--Jan. 6, 2006-- Outlook Group Corp. today announced that it has signed a 10-year agreement with Madison Direct Marketing, Ltd. of Stamford, Connecticut. Outlook Group's services will include all insertion and mail coordination for Madison Direct's marketing programs as well as short-run printing and inventory management. Madison Direct uses life-stage databases and marketing vehicles to help leading consumer companies reach their target audiences. Based on currently expected volume, sales under the contract are valued at an estimated $1.5 million per year. In connection with the agreement, Outlook Group has purchased a one-of-a-kind Buhrs custom intelligent collator. The specialized equipment performs high-volume match-mailing functions that include making the envelope, selecting and inserting the correct pieces and personalizing each mailing. At 90 yards long, the equipment is believed to be one of the longest multi-station intelligent insertion collators in the world. The collator is scheduled to be installed in January, with production expected to begin in February. "The 10-year agreement with Madison Direct is one of the longest agreements in our history. In addition to the other services we are providing, Outlook Group will now have two intelligent collators that will expand our direct marketing capabilities. Our investment in this new equipment, combined with our existing capabilities, including personalization, insertion, overwrapping, printing, list processing and database management, further strengthens our position as a single-source provider of direct mail products and services. This contract is a significant opportunity for Outlook Group in terms of the contract's length and size, and also offers the opportunity to work with Madison Direct on possible joint marketing and sales efforts," said Joseph J. Baksha, president and chief executive officer of Outlook Group. "We chose Outlook Group because the company's full-service capabilities and teamwork approach are a perfect fit for our business. The efficiency and high level of service Outlook Group provides will enable us to fulfill our clients' needs for high quality and on-time performance. We look forward to working with Outlook Group on our current programs and in growing both of our businesses," said Chris Hulse, president of Madison Direct Marketing, Ltd.




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