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Xerox Gives Wide-Format Print Providers New Tools to Grow Profits

Press release from the issuing company

ROCHESTER, N.Y.--Dec. 15, 2005-- Print providers now have more ways to profit in the growing digital wide-format market with Xerox Corporation's upgraded Xerox 8160 and 8142 Wide Format Color Printer server and three new media selection tools. The enhancements help print providers better meet market demand for large full-color posters, banners and point-of-purchase signs by improving efficiency, reducing costs and decreasing waste. According to a study by Tim Greene of industry research firm InfoTrends, the retail value of wide-format digital graphics in North America this year is $9 billion, and that number is expected to reach nearly $13 billion by 2009. Printers are increasingly using digital wide-format technology as an alternative to more complex and time-consuming production methods such as screen printing. The improved wide-format color server drives images to the Xerox 8160/8142 systems. It lets print providers preview color changes prior to printing, saving time and conserving paper. Additional enhancements allow people to: Position or rotate images for maximum paper usage. Save job settings for use at a later time. Integrate the 8160/8142 more easily with existing wide-format equipment. Ensure color accuracy by printing the right colors on the right paper the first time using preprogrammed profiles. "Providing printers with the right technology to drive wide-format business is the rationale behind the 8160/8142 enhancements," said Quincy Allen, president, Xerox Production Systems Group. "Whether it is producing indoor or outdoor product signage, movie posters or a banner for a ribbon-cutting ceremony, our customers can find compelling opportunities to profit in this growing market." Wide-format Media Selection Tools To complement its technology enhancements, Xerox introduced three wide-format media selection tools, which take the guesswork out of selecting the right paper for a print job. Xerox's Wide Format Swatchbook showcases the full range of Xerox supplies available for the graphic arts inkjet market. The book includes paper samples and instructions on how each product handles each media, including product specifications, machine compatibility and operating instructions. Print providers who need immediate help selecting the right paper for a job can access the Wide Format Inkjet Media Online Selector Tool on Xerox's Web site. The tool evaluates the type of application and desired ink, and it quickly generates suggestions for the best media to suit the job. Finally, the enhanced Wide Format Paper and Specialty Media Display Graphics Applications Guide covers how each paper handles image quality and durability of graphics. It also provides tips about shelf life, storage requirements, and application ideas and procedures. Availability and pricing Xerox's 8160/8142 Wide Format Color Printer server is immediately available. Prices are $1,195 for the WFC Workstation RIP; $3,495 for the WFC Server RIP; and $4,495 for the WFC Server RIP Pro.

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