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Paul Lacerda Joins Vertis As SVP Of Sales, Advertising Inserts

Tuesday, January 17, 2006

Press release from the issuing company

BALTIMORE (January 16, 2006) – Vertis announced today that Paul LaCerda has joined the company as senior vice president of sales, advertising inserts. In his new role, LaCerda will utilize his extensive retail industry experience to support clients in achieving their marketing goals. “Paul was the ideal candidate to join the team due to his experience leading and developing world-class sales teams and his expertise in consultative and solution-based sales,” said David Laverty, senior vice president and general manager of advertising inserts at Vertis. “We are confident that Paul’s strong business focus will assist clients in gaining even more value for their advertising dollars.” Prior to joining Vertis, LaCerda worked as vice president of sales at Horizon Paper, one of the country’s leading brokers/merchants of fine printing paper. Additionally, LaCerda held various senior vice president positions at Quebecor World, where he was responsible for increasing revenues and successfully exceeded the company’s overall growth rates. Furthermore, LaCerda led the company’s largest retail region by selling several long-term, multi-million dollar contracts to leading retailers and newspaper publishers. LaCerda earned his MBA from the University of Notre Dame and resides in the greater Boston area. For more information, contact Amanda Wheatcroft or Maria Amor at (619) 234-0345.




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