Major French ad agency TBWA adopts ORIS Color Tuner Plus workflow and proofing technology
Press release from the issuing company
Paris, France (December 8, 2005) – Citing ORIS’ color accuracy, power and flexibility, the production unit of TBWA, one of France’s largest advertising agencies announced today that it has adopted CGS Publishing Technologies International’s ORIS Normalizer and ORIS Color Tuner as the group standard for digital file delivery and contract proofing. The head of TBWA’s Groupe Question d’Edition’s IT department, Thierry Oquidam, will work with CGS France to implement the ORIS solution for secure file delivery throughout Groupe Question d’Edition’s multi-site operations throughout the country. His department will deploy ORIS Color Tuner, ORISPROOF media and ORIS Certified Proof throughout the company as the standard for contract proofing, replacing DuPont Digital Cromalin.
“The goal of Groupe Question d’Edition is to stay on top of key technologies, and to use them to increase efficiencies and gain new business for the creative work of TBWA,” Mr. Oquidam said. “ORIS technology clearly provides these advantages in the areas of color proofing and secure file delivery, making the entire agency more competitive, and better able to serve our client’s needs. We are now able to provide our customers with a common color reference, group-wide. This was a key target for us.” Groupe Question d’Edition employs about 250 people throughout France, who in turn support approximately 1,800 TBWA employees, and many worldwide customers.
TBWA is a subsidiary of the Omnicom Group (www.omnicomgroup.com), which also owns other advertising agencies and related businesses worldwide, including BBDO and DDB.
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