Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Magazine PIB Ad Revenues Continue to Rise

Monday, November 14, 2005

Press release from the issuing company

New York, NY (November 8, 2005)—Total magazine rate-card-reported advertising revenue for the month of October increased 3.5% compared to October of last year, closing at $2,341,854,593, according to Publishers Information Bureau (PIB). Ad pages totaled 24,416.75, down 2.1% from October 2004. Year-to-date, PIB revenue closed at $18,536,863,138, an increase of 7.2% from the same period last year, with ad pages totaling 195,560.41, a 0.3% gain. October 2005 vs. 2004 Five major advertising categories increased their PIB revenue and pages over last year. In October, top gainers included the Retail; Food & Food Products; Financial, Insurance & Real Estate; Drugs & Remedies; and Toiletries & Cosmetics. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) The Finance category generated the largest increases in both pages (33.2%) and dollars (22.7%). January – October 2005 vs. 2004 Year-to-date, seven of the 12 major advertising categories generated increases in PIB revenue and pages: Financial, Insurance & Real Estate; Media & Advertising; Direct Response Companies; Toiletries & Cosmetics; Food & Food Products; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth was recorded by the Financial, Insurance & Real Estate. “We’re happy to see Drugs & Remedies post its third month of page and revenue growth, especially in light of continuing pressures on direct-to-consumer pharmaceutical marketing,” remarked Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “And, for the third time this year, Toiletries & Cosmetics ranks as the top advertising category for magazines. In October, ads for cosmetics and beauty aids helped drive much of the growth.”

 

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved