The Print Media Academy (PMA) of Heidelberger Druckmaschinen AG and the London College of Communication (LCC) have joined forces to offer students a new international Masters degree course in Print Media from April 2006. The new course is targeted at aspiring print media managers and executives and is designed to improve their expertise in both technical and strategic business management issues while also expanding their career horizons. The course involves around nine months of full-time education, two weeks of which is spent at the PMA in Heidelberg. "Unlike more general MBA courses, this course concentrates in particular on strategic management in the high-tech print media industry. As part of the "Learn and Teach" training concept, students will be given the opportunity to gain an in-depth insight into the international requirements governing technology change, investment policy, market dynamics, diversification and change management and will be shown how to use this information to develop solutions for the daily work," says Bernd Schopp, Head of the PMA, explaining the aims of the new course. "The Print Media Academy and London College of Communication are two world renowned institutes in the print industry that have come together with this goal in mind," he adds. "Learn and Teach" The training concept behind the new course is known as "Learn and Teach". It is based on core lectures and talks by guest speakers that have the aim of informing students but also of inspiring them to further research as part of case studies. The goal is to provide students with the theoretical tools and expertise they need to analyze problems and formulate solutions through practical application in specific business scenarios. Each study unit will be evaluated using group projects or the student's individual work. The first course will begin at the LCC on April 14, 2006 and will also include a two-week session at the PMA in Heidelberg. Further information and application forms are available from: Allison Osborne, School Administrator School of Printing and Publishing, London College of Communication Elephant and Castle London SE1 6SB Tel.: +44 (0)207 514 67 17 Fax: +44 (0)207 514 67 72 E-mail: [email protected] Information is available online at www.print-media-academy.com and www.lcc.arts.ac.uk.