Berlin/Düsseldorf June 5, 2008 The 2008 award of the European Digital Press Association for the best variable data printing product goes to DirectSmile. The international jury comprising top journalists from digital print magazines all across Europe awarded DirectSmile´s industry-leading combination of variable data printing and image personalization software. The solution allows users to produce 100% personalized print pieces including personalized images in just one seamless workflow. Key features that impressed the jury most include unlimited design possibilities for creation of personalized images through the user, the highly versatile Adobe InDesign®-based document solution and full scalability, allowing users to realize million-volume personalized print jobs with highest efficiency.
 
The prize was handed over during an award ceremony at drupa on June 3.
 
New DirectSmile solutions for personalized print, personalized web and personalized images at drupa 2008
 
At drupa 2008 DirectSmile showcases brand-new products designed to extend the possibilities of digital printers even further and offer print shops and enterprises powerful tools to realize multi-personalized, interactive cross-media marketing campaigns.
 
New server-class products include the DirectSmile Online Server, the high-speed platform for online generation of personalized images and documents for all online applications. Thanks to unparalleled performance it is easily possible to create one million personalized images in just one day with a standard server configuration!
 
The DirectSmile Landing Page Server for creation, management and tracking of personalized websites allowing users to measure the response of their direct mail campaigns through personal URLs.
 
New products in the desktop range comprise VDP Studio, a full-featured, highly versatile solution for variable data printing, based on Adobe InDesign®.
 
In addition, DirectSmile presents the new Version 3.5 of its leading image personalization software – including a new Japanese language user interface.
 
Visitors to the DirectSmile stand have the opportunity to see detailed demonstrations of all DirectSmile software solutions, they can experience impressive live personalization and pick their free demo version of new DirectSmile VDP Studio. To see DirectSmile please visit our stand in Hall 8b/C13.
 
To find out more about the European Digital Press Association please visit www.edpassociation.com