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Kodak Uses Its Document Imaging Solutions to Manage Sales Information at drupa

Friday, June 06, 2008

Press release from the issuing company

DÜSSELDORF, GERMANY, June 5-KODAK i1220 Scanners with KODAK Capture Pro Software are being used to quickly and conveniently capture, store and manage data on prospective customers at Kodak's drupa stand.

Document imaging solutions streamline the process of capturing and storing sales information, leading to more effective and efficient follow up by sales representatives. The i1220 scanners digitally capture information from documents such as forms and business cards, and convert it into user friendly formats, such as TIFF and JPEG. Digital data can be used immediately to easily create lists of sales leads, contact management reports, and other sales related activities.

"An automated system for managing sales leads plays an important role in accelerating the overall selling process, from making a contact to signing the contract," said Dolores Kruchten, General Manager, Document Imaging, Vice President, Kodak's Graphic Communications Group, and Vice President, Eastman Kodak Company. "Document imaging solutions, such as the i1220 scanners, can serve as a key component of a company's comprehensive sales strategy at events such as drupa by allowing front office business processes to be directly initiated from the show floor."

Advances in document capture and content management technologies are making customer response management more effective by keeping critical information current and accessible for a wide range of services and users. New digital tools and applications immediately allow access to digitized content for use in implementing electronic and web based marketing campaigns and measuring customer responses.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.




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