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WhatTheyThink to Conduct Educational Webinar on Getting the Most from Digital Printing, Sponsored by Enovation

Thursday, November 03, 2005

Press release from the issuing company

October XX, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar titled Getting the Most from Digital Printing with Senior Editor Cary Sherburne. Sponsored by Enovation Graphic Systems, the event will be held Wednesday, November 16th from 2:00 to 3:00 pm EST. No-charge registration is available http://members.whattheythink.com/home/webinarregistrationform2.cfm During this one-hour event, experienced owners of digital printing equipment will share their perspective on the role of digital printing in a hybrid offset/digital workflow, including the value proposition for them and for their customers. Speakers include Beth Coleman, Vice President, Digital Technology & Fulfillment, Hilltop Press; and Joe Cotrupe, Vice President, Business Development, G2 Graphic Service. Presenters will also discuss how their selling strategies have changed with the incorporation of digital printing technologies into the mix. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. “We are pleased that Enovation has chosen to sponsor this important educational webinar,” stated Randy Davidson, President of WhatTheyThink.com. “There is no question that digital print technologies are more complementary than ever before to conventional offset printing, and a growing number of print service providers are adding digital to the mix. This session is designed to offer fresh insight into how this blended service offering can pay big dividends.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “While digital print has long been considered as separate and apart from offset printing,” Sherburne says, “improved quality and price/performance delivered by today’s digital presses are blurring the lines between offset and digital, and hybrid workflows are becoming an effective way to meet changing customer needs.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Enovation Graphic Systems, Inc.: Enovation is the nation’s largest distributor of equipment, consumables and technical services for the graphic communications industry. Representing hundreds of suppliers at branch locations across the country, Enovation employs more than 1,000 people. Enovation has created a team of experts, poised to answer questions, offer advice and help navigate customers through the ever-changing graphic arts industry. We not only help customers make sense of new technologies and developments, but we also work with them to develop the capabilities they need to operate efficiently and stay ahead of the competition. Whether it’s information on an emerging technology or reliable delivery of supplies, customers know they can “Get It From the Experts” at Enovation. For more information about Enovation, please visit www.enovationgraphics.com About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at cary@SherburneAssociates.com or www.SherburneAssociates.com.




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