(June 05, 2008) Visitors to Xerox's stand at drupa, 8b/A78, can stop by to get a rare glimpse of more than 50 real-world digital printing applications being produced live under one roof by Xerox and its customers. Xerox's conversation stations offer details and demonstrations on how to produce these solutions. Hybrid digital and offset printing is one of six types of applications on display, including the following examples:

•    Regional and personalized brochures created by Dutch printer Jubels for siding manufacturer James Hardie that combines the economics of long-run offset printing with the flexibility of digital printing, and allows for updates to be made quick and easy. At drupa, attendees can learn about the full workflow behind the collateral, starting with files created in QuarkXpress. Paper and offset patch sheets are used to profile the Xerox iGen3 110 Digital Production Press, using EFI Color Profiler 2.0 and Xerox EX Print Server powered by EFI Fiery to ensure color matching with offset. Inserts containing the customized content are created by region, printed on the iGen3 110 press, and then added to the brochure through the insertion module of a booklet maker or manually if the offset piece is folded offline.

•    Yves St. Laurent fragrance sample postcards produced by Cardmine and Magjak allow visitors to a Web site to request a card with a specific scent and a personalized message for a friend. Postcard shells are printed on a Heidelberg offset press and variable data is added on demand on a Xerox iGen3 110 Digital Production Press. XMPie drives the personalization and files are sent to the printer via a Creo print server. Sheets are cut, a YSL fragrance sample is glued to the card and then the cards are folded and mailed. At drupa, visitors can see the end result of this process, produced on an iGen3 press. "We helped our client generate more revenue by using the best of breed in all areas: Xerox iGen3 for digital printing, Heidelberg for offset quality, and custom web-enabled workflow," said Bruce Browning, president of Magjak.

Both of these real-life applications also provide environmental benefits for Jubels and Cardmine by printing on demand and reducing paper waste.

For more information on Xerox's drupa activities, visit http://www.xerox.com/drupa.