Xeikon shows direct marketing possibilities at the DMA Conference and Exhibition
Press release from the issuing company
Itasca, IL, October 13, 2005 - Punch Graphix, under the Xeikon brand, will print unique direct mail applications on the Xeikon 5000 at the DMA Conference and Exhibition in Atlanta, GA.
According to Kristof Vereenooghe, President and CEO, Punch Graphix Americas, "Some of the most successful direct mail printers in North America have shown their confidence in the Xeikon 5000. At the DMA Conference, we will print a variety of unique direct mail pieces to demonstrate the productivity and flexibility of the Xeikon 5000 for such applications."
At the DMA Conference, the Xeikon 5000 will print fully- personalized direct mail pieces including full-color insurance and financial promotion offerings as well as marketing-oriented transactional statements. The X-800 Digital Front-End will host the industry-standard PPML protocol at the show for these applications. In addition, the newly-supported IPDS data stream will also be used.
The complete production line will consist of a Xeikon 5000 along with the X-800 Digital Front-End, the Xeikon Print Protector, a jumbo reel unwinder and a Kern converting line. The Xeikon Print Protector enables digitally printed documents to be finished and handled swiftly under demanding conditions. At the DMA Conference, the Xeikon Print Protector will run in- line with the Xeikon 5000 and visitors to the Xeikon booth will be able to see the increased durability and handling characteristics of digital prints treated with the Xeikon Print Protector first-hand.
Integrated with the Xeikon 5000 will be the Kern converting line that allows easy fulfilment of high volume print production. The Kern product offerings were chosen for this purpose because of their recognized capability in high volume production environments. In addition, the Xeikon 5000 will be fed by a jumbo reel paper unwinder offering hours of uninterrupted printing.
The Xeikon booth will also host web-to-print applications driven by NOW Technologies Group and XMPie. As a result, visitors will have access to Print-On-Demand and workflow demonstrations to assess how they can increase their company's marketability in the web-to-print applications space.
"Our aim at the DMA Conference is to demonstrate how direct mail printers can broaden their offerings by utilizing the Xeikon 5000," concludes Kristof.
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