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Xinet Taps Cynthia Ahart Wood, former Seybold Content Director, as Director of Marketing

Tuesday, October 11, 2005

Press release from the issuing company

BERKELEY, California – October 10, 2005 – Xinet, Inc. (www.xinet.com), a leader in digital asset management and server solutions for advertising, printing, publishing, and retail companies, has named marketing veteran Cynthia Ahart Wood, formerly Content Director of Seybold Seminars & Publications, as Director of Marketing. Wood brings 25 years’ experience with the nation's most prestigious publishing brands – including Time Inc., Ziff Davis, CMP Media and IDG – to Xinet. A co-founder of MacWEEK in 1987, Wood has directed marketing and sales category strategies at Windows, People, Fortune, Computerworld and Upside, in many cases turning marketing into a profit center by initiating mobile merchandising programs for such clients as AST, AT&T, WordPerfect, Ingram Micro and Western Digital. In her new role at Xinet, Wood will lead the marketing department and will work closely with Xinet’s sales department and integrator channel to oversee the company’s rapid and continued expansion worldwide. Xinet provides the only digital asset management system available that is dynamic and workflow-integrated. Xinet customers include Time, Sports Illustrated, Fortune, Macy’s, Ogilvy & Mather, McCann Erickson, Publicis, Target, Best Buy, CompUSA and Quebecor World Premedia. “We are very excited to have Cynde join Xinet as our foothold keeps growing in the advertising, magazine and retail industries,” said Xinet CEO Scott Seebass. “Cynde combines a long history of aggressive marketing with a down-to-earth approach that’s earned her success at every company along her path.” “Xinet has done a remarkable job of growing its business through grassroots marketing, which means it has kept very close to its customer base,” Wood said. “That customer knowledge is extremely precious – it’s an asset that will inform all Xinet marketing efforts.”

 

 

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