Electric City Makes Winning Numbers with HP Indigo Press ws4050
Press release from the issuing company
PALO ALTO, Calif., October 3, 2005—HP today announced that Williamston, S.C.-based Electric City Printing, a subsidiary of Consolidated Graphics, has purchased an HP Indigo press ws4050 to add high-quality color and personalization capabilities for printing materials, including race numbers and tickets, for marathons, 10K and 5K races, fun runs, and other similar events across the nation.
A leading “event printing” provider, Electric City is adding a second HP Indigo digital press to support a growing operation that provides high-quality race numbers at events with as many as 25,000 or 30,000 participants. The company uses HP Indigo printing technology for races such as the Boston Marathon, the San Francisco Marathon and the New York City Marathon. The seven-color HP Indigo press ws4050, a web-fed press capable of printing on Tyvek and other durable substrates used for race numbers, brings a new level of color capability and personalization to the racing world.
“Road racing has become such a popular sport that there are increased demands for visibility and quality in race numbers, which are now used for both advertising and race memorabilia purposes,” said Jack Wray, vice president of operations, Electric City Printing. “By expanding the offerings we have with printing the numbers, we unleash a wide variety of opportunities and value-added services that help our customers differentiate themselves and increase recognition of corporations and charities involved in races.”
Prior to adopting HP Indigo technology, Electric City printed the front of its race numbers on older letterpress equipment; an offset press was used to print static information on the back of each item. With the installation, Electric City has not only enhanced its ability to produce high-quality color graphics on these products, it has established a platform for future growth in personalizing race numbers with names or photos.
“Electric City is intelligently leveraging HP Indigo technology in terms of its offset-quality printing, robust personalization, and the industry’s widest range of digital printing substrates,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “By doing so, the company has become a leader in its field and is discovering exciting applications for digital printing.”
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