Fairfield, CT- October 1, 2005 -- It’s that time of year when the leaves change, prices drop, and JJ Bender celebrates Doctoberfest- the beloved, month-long festival that recognizes another great year in color copiers. “We can’t help it. We love high volume color copiers and DocToberfest is our way of showing it,” said Jeffrey Bender, the CEO of JJ Bender, as he officially launched the 2nd annual DocToberfest by ceremonially cutting the tape on a box of toner. In true DocToberfest fashion, JJ Bender is celebrating with customers by offering any piece of Xerox color and production equipment on a cost per copy basis. Quite simply, you only pay for what you use. In an effort to provide flexible equipment solutions, JJ Bender is eliminating the bulk of fixed costs that can cripple any business. This nationwide program lets users create a customized plan, in which costs are tied directly to productivity. Little to no upfront costs also let companies focus on building additional firepower or scaling back according to demand. In an increasingly segmented market, companies don’t have to chase revenue, but instead can keep margins intact and focus on generating new business organically. “We want our customers to experience success on their terms and that’s why were willing to take the chance of growing with them,” said Bender. This year, JJ Bender is giving out atomic fireballs to remind every company to enjoy DocToberfest and remember that independent alternatives exist for black and white and color equipment.