September 28, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar: Variable Data Printing: The Buy-Side Perspective, hosted by Senior Editor Cary Sherburne. Sponsored by Exstream Software, Kodak and Printable, the event will be held Thursday, October 13th from 2:00 to 3:00 pm EDT. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm This one-hour event will provide graphic arts and marketing executives with insight into why advertising and marketing professionals are jumping on the one-to-one bandwagon. A panel of buy-side experts will share with attendees their perspective on the value of one-to-one communications, the types of applications being produced and what buyers expect from their print service provider partners. Panelists include: MJ Anderson, Partner & Creative Director, Trekk Cross-Media, with Stefan Agustsson, Technical/Production, Yoffi Digital Press Patrick Kehoe, Chief Technology Officer, Lason Brian Reno, MarCom Specialist, Dow Corning Corporation Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. This session will provide attendees with an opportunity to hear from the experts and participate in a live question and answer session. “The second in a series of three webinars on variable data printing, this session looks at the all-important buyer,” stated Randy Davidson, President of WhatTheyThink.com. “By participating in this event, listeners will gain valuable insight into buying criteria and partnership expectations that should be very helpful in developing or enhancing go-to-market strategies.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “I am excited about this event,” Sherburne says, “This knowledgeable panel will be able to address many issues, concerns and questions that print service providers and suppliers to the industry have about the dynamics they are looking for in print-based one-to-one campaigns.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Exstream Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 85 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention. For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or [email protected]. About Kodak Kodak is the leader in helping people take, share, print and view images –for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems – providing consumers, professionals and cinematographers with digital and traditional products and services; Health – supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications – providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components – supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak (NYSE: EK) is available at www.kodak.com.. About Printable Technologies Printable Technologies is a world leader in providing Web-to-Print and Variable Data Printing (VDP) Solutions to commercial and digital print service providers, ad agencies and direct marketing companies, and the enterprises using their services. The Printable System delivers real-time integrated business communications applications, online ordering and e-commerce, versioned and variable documents, job submission, and file transfer; and easily integrates with ERP, content management, accounting and shop floor management applications, as well as major digital production workflows. For more information, visit www.printable.com. About WhatTheyThink.com WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.