[Cohoes, NY] — Mohawk Fine Papers Inc. announces the availability of Sense and Sustainability, a practical guide to printing on recycled papers. Mohawk’s new guide developed expressly for print buyers is the first in its new “Ask Mohawk” series. Designers and corporations are understanding that solid commitment to environmental sustainability can improve a company’s relationship with customers, investors, regulators, neighbors and suppliers. However, many don’t understand how to convey their environmental impact to their customers, or where to get the information and tools they need to do so — therefore placing the responsibility on the print buyer. Sense and Sustainability is the “what, and how to” book on sustainability, encompassing all the information necessary to educate your customers on the value of producing jobs with environmentally friendly papers. Created for print buyers of all types, Sense and Sustainability includes practical information such as: What does sustainability mean? What are the different fiber types and what is their impact on the environment? What responsible papermaking with sustainable energy is about. How to calculate and convey the environmental impact of the specification. What do the various seals of approval mean and how do you earn them? Which logo is appropriate for which project? “This is the first in a new series to specifically address the questions we receive from print buyers every day. This is the only tool that specifically addresses sustainability from a nuts and bolts perspective,” notes VP, Creative Director Laura Shore. For more information, please visit www.mohawkpaper.com or call 1-800 THE MILL.