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Lorraine Press Wins 'Best of Show' in Printing Innovation with Xerox Imaging Awards

Monday, September 12, 2005

Press release from the issuing company

CHICAGO--Sept. 9, 2005-- Xerox Corporation has named Lorraine Press, a Salt Lake City commercial printing operation, as "Best of Show" winner in its Printing Innovation with Xerox Imaging Awards, a multinational competition created to recognize innovation and excellence in digital printing applications. This year's competition received nearly 250 entries, the largest number in its four-year history. More entries than ever before were submitted from Latin America, including three award winners and four honorable mentions. An independent panel of experts in the graphic communications industry awarded Lorraine Press the highest combined ratings for its winning piece, the "Marvello Flipbook Invitation." Printed on a Xerox DocuColor 8000 Digital Press using a Creo color server, QuarkXPress software and Darwin design tools, the innovative direct-mail piece invited potential customers to the printer's open house. Four different versions were created -- each with a colorful magic theme -- and each copy was personalized for the intended recipient. "We're promoting the benefits of personalization, and promoting ourselves with a customized piece was a great way to spread that message," said Robert Miller, president, Lorraine Press. "The invitation generated a 50 percent response rate, introducing potential customers to Lorraine Press and our creative partner, Htheory, while helping grow our relationship with existing clients." Gold, silver and bronze awards were presented in four categories, in addition to a new supplies award that recognized outstanding use of Xerox digital media. To reward and reinforce the importance of partnerships in the creation of digitally printed materials, "Best of Show" and Gold awards were given to the printer, creative agency and client. Xerox's site at www.xerox.com/pixi has a complete listing of all winners, honorable mention awards, production notes and recognized teams. "Xerox customers continue to push the boundaries of digital print and produce innovative work that exceeds the demands of their clients," said Valerie Blauvelt, vice president of marketing, Xerox Production Systems Group. "Customers like Lorraine Press and our other winners are using the power of digital technology to achieve unparalleled results for their clients and in turn, increase print volume, revenue and profit for themselves." Individual category winners are: Variable Print/1:1 Marketing Communications Vestcom, West Caldwell, N.J., received Gold for its "Borgata Campaign" submission, a personalized direct-mail campaign designed to bring first-time visitors back to the Borgata Hotel Casino & Spa through special offers and targeted messaging. The direct-mail pieces, which received a 20 percent response rate, were printed on a Xerox iGen3 Digital Production Press with a Xerox FreeFlow DocuSP print server. The Document Centre, Carol Stream, Ill., received Silver for its "Cancer Treatment Center Communication" submission, an inquiry fulfillment kit for people seeking a cancer care opinion. Printed on a Xerox DocuColor 6060 Digital Color Press, each kit was fully personalized and doubled typical response rates. Legis S.A., Bogota, Colombia, received Bronze for its "Vivero" submission, loyalty cards distributed in a bank vault-themed, direct-mail piece. Printed on a Xerox DocuColor 6060 Digital Color Press using the FreeFlow Variable Information Suite, the piece generated six times higher redemption rates than static communication methods. Short-Run Digital Color TBC Color Imaging, Teterboro, N.J., received Gold for its "Chevrolet Uplander Digital Press Proof" submission, a brochure printed on a Xerox iGen3 press, assembled, and shipped back to the client the same day it was requested. Keiger Printing Co. Inc., Winston Salem, N.C., received Silver for its "Henderson Bromstead Art Co." submission, an art company's capabilities book printed in a cost-effective initial short run of 50 copies on a Xerox iGen3. Paper Express Grafica e Editora Ltda., Sao Paulo, Brazil, received Bronze for its "Convite de Casamento" submission, an unconventional three-dimensional pop-up invitation printed on a Xerox DocuColor 2060 Digital Press. Digital Books and Manuals Triangle, Lawrenceville, N.J., received Gold for its "Nature's Impressions" book submission. Nature and wildlife photographers found offset production to be cost-prohibitive and used the Xerox iGen3 press with a FreeFlow DocuSP print server to produce the books on-demand. California Polytechnic State University, San Luis Obispo, Calif., received Silver for its "4-forty Magazine" submission, a conceptual magazine compiled by students in the Graphic Communications Department. The students learned the process of creating a magazine from design to production and used the DocuColor 2060 Digital Press. Toppan Printing Company America Inc., Somerset, N.J., received Bronze for its "SAME" submission, a hardcover coffee-table book. The senior thesis about the Sami people of Scandinavia was self-published by the author and printed using Xerox iGen3 and DocuColor 7000 presses with a FreeFlow DocuSP print server. Monochrome and Highlight Color Poliprint Ltda., Goiania, Brazil, received Gold for its "Billing Statement" submission. The invoice includes advertising and targeted customer messages that vary depending on address or energy-usage level and was printed on the DocuTech 6135 Production Publisher with a FreeFlow DocuSP print server and the FreeFlow Variable Information Suite. Brigham Young University, Provo, Utah, received Silver for its "Magdiels Family History" submission, a combination of historic photographs, genealogy charts, biographies, letters and memorabilia. This family history remembrance was printed on a DocuTech 6135 Production Publisher with a FreeFlow DocuSP print server and FreeFlow Makeready. DigiPrint Inc., Windsor, Ontario, received Bronze for its "Dodge Sprinter Special Equipment Books" submission. The book was digitally printed on the DocuColor 2060 to reduce print costs, avoid waste and easily make updates while auto specifications were still being finalized. Supplies Impel Media & Publishing, Atlanta, was recognized for innovative use of Xerox digital media for its "The Veil Wedding Dress Catalog" submission, which conveys the elegant and sophisticated look the company was looking for at an affordable cost. The short-run wedding gown catalog was printed on a DocuColor 6060 Digital Press using Xerox Digital Color Graphics paper in Warm White. Winning entries will be displayed at Xerox booth No. 1228 this week at Print 05, North America's largest printing-industry exhibition that kicks off today in Chicago. They will also be showcased at the Gil Hatch Center for Customer Innovation in Rochester, N.Y., the world's largest permanent showcase of digital products for the graphic communications and production printing markets. The judges for the Printing Innovation with Xerox Imaging Awards were: Hamilton Terni Costa, principal, AN Consulting in Brazil; Bruce Kielar, senior vice president and executive creative director, Roberts Communications; Sabine Lenz, founder, PaperSpecs.com; Marion Mathison, founder and president, The Mathison Group; David Spencer, president and CEO, Spencer & Associates Publishing; and Roy Zucca, owner, ConsultRoy.com and director of business development, Impact Solutions.




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