CAESAREA, ISRAEL and CHICAGO, September 6, 2005 — Press-sense Ltd., the global leader in web-based automated MIS solutions for the printing industry, today announced the launch of iWay Manager, the latest product in their family of web-based solutions created specifically for small to medium sized printing firms. iWay Manager is being sold as an enhancement to the existing base of many hundreds of iWay Prime installations worldwide. For new customers, iWay Manager can be sold integrated with the flagship iWay Prime solution. iWay Manager is a robust management tool that completely controls and optimizes the feature-rich, JDF compliant, iWay Prime solution that is the printing industry’s standard for web-based “BOP” (Business, Operations, Production) MIS solutions. The iWay Manager takes iWay Prime’s BOP leading solution further into customer management, fulfillment and billing, and adds a customer service-oriented wrapper with comprehensive CRM capability at the front-end for order capture and management, plus essential MIS capability at the back-end for billing and fulfillment. Press-sense founder and CTO Amir Karby stated: “First we set the industry standard for small to medium commercial printers with iWay Prime that turns any POD print order, no matter the application or workflow steps, into a single normalized automated workflow over the web. Now, as the market leader, we’re introducing iWay Manager in order to extend this vision to every customer transaction, and to extend the workflow into MIS functionality. Before the end of this year, we will introduce a purpose-built comprehensive ERP product that will set a new standard for high-multiple, transaction driven medium to large commercial printers. This product is currently in the beta sites stage.” Press-sense CEO Shlomo Ben David added: “We believe that the current market distinctions between Web-to-Print, Workflow Management and MIS no longer apply. Our customers demand not loose integration between these processes, but the full capacity of process integration. iWay Manager is the natural extension of iWay Prime which continues to realize this vision by offering one Web-to-Print and Customer-facing MIS solution in a single affordable package. The management capabilities of iWay Manager will result in dramatic benefits and return to the printer, including time efficiencies and immediate and meaningful cost savings.” Press-sense at Print 05 Press-sense can be found at the following booths at Print 05: Xerox, booth # 1228; Océ, booth # 2462; HP, booth # 12005