Facts, trends, insightful industry forecasts and a wealth of strategic knowledge will pack the program at PRINT OUTLOOK 06, one of the most dynamic and respected conferences for professionals in the printing, publishing and converting industries, slated for December 1 and 2 in Arlington, Virginia. This year’s event is the 25th in the series of annual PRINT OUTLOOK conferences sponsored by NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, and has been conceived around the theme, “Finding the New Profit Path for Print.” Former Michigan Governor John Engler, now president of the National Association of Manufacturers, will keynote the conference, sharing his views on the future of manufacturing in the United States and global economies. Other program highlights will include: · A presentation on the latest trends in advertising by Brian Wieser, Vice President and Director of Industry Analysis with MAGNA Global USA, one of the world's largest media services firms with US$32 billion in media billings; · A presentation on “The New Medium of Print: Material Communication in the Internet Age” by Frank Cost, Professor of Digital Publishing and Printing in the College of Imaging Arts and Sciences at Rochester Institute of Technology; Political analysis by featured luncheon speaker Norman Ornstein, resident scholar at the American Enterprise Institute and noted political commentator, electoral analyst and author; Economic forecasting by NPES Consulting Economist Michael K. Evans; An update on postal reform by conference chairman W. Clint Bolte, a leading printing industry consultant and author; Two professional panels of leading printing and converting company executives, sharing their market expertise and insights into such topics as diversification of services, facing competition overseas,transforming new technology investments into profits, and much more; A panel on late-breaking trends in advertising that affect print in direct mail, magazines, catalogs, and newspapers. In another new segment, NPES Vice President William K. "Kip" Smythe will report on efforts aimed at sizing and segmenting the graphic arts market undertaken by the Print Industries Market Information and Research Organization (PRIMIRSM). Conference details: PRINT OUTLOOK 06 December 1 and 2, 2005 Hilton Arlington, Arlington, VA