August 23, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the topic of Computer Integrated Manufacturing (CIM) for Commercial Printers, with Senior Editor Cary Sherburne. Sponsored by MAN Roland, Mueller Martini and Helios, the event will be held Wednesday, August 31st from 2:00 to 3:00 pm EDT. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm This one-hour event will provide graphic arts executives with an overview of Computer Integrated Manufacturing for the commercial printing industry and the benefits of implementing CIM in the overall profitability picture. The session will feature a panel of commercial printers who have successfully implemented CIM in their operation, with a discussion of their experiences, advice and guidance. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. During this educational session, attendees will hear from experts who have successfully implemented CIM in their operations. Panelists will include Vincent Sita, Vice President of Manufacturing for Rex3, a provider of total graphic solutions founded in 1959 as a photo engraving business; and Todd Kalagher, President of Finlay Printing, one of the largest sheet-fed commercial printers in Connecticut, in business since 1876. Both panelists have extensive experience in developing and implementing computer integrated manufacturing processes in their respective businesses. "We are delighted to be bringing this important information to industry executives," stated Randy Davidson, President of WhatTheyThink.com. "In a world where print is increasingly under fire from alternative methods of business communications, CIM is a key enabler in our efforts to ensure that print is a viable business communications option far into the future." Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. "We hear much discussion about the importance of automating the print production operation, but the fact that we have not seen widespread CIM adoption indicates that printers may not be receiving the right type of information to justify the investment." Sherburne says. "This session will reveal how successful service providers are making ultra-efficient manufacturing operations a reality. The program is designed to offer attendees real answers to questions regarding the CIM deployment, required investments and the pitfalls to avoid." Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About MAN Roland: MAN Roland Druckmaschinen AG is the world's second largest printing press manufacturer and the global leader in web press and newspaper printing technology. In fact, every third newspaper produced in the world is printed on a MAN Roland press. With main facilities in Offenbach and Augsburg, Germany, MAN Roland generates annual sales of EUR 1.8 billion. Exports account for 79% of the figure. MAN Roland produces web and sheetfed offset presses as well as digital printing systems for commercial printers, newspaper printers, publishers, packaging producers, quick printers and in-plant shops. The company is a subsidiary of MAN Aktiengesellschaft, Munich. The MAN group is one of Europe's leading suppliers of capital goods, with 77,000 employees whose expertise ranges from commercial vehicle manufacturing to engineering. Its annual sales total EUR 16 billion. For more information visit www.manroland.com. About Muller Martini Muller Martini is the world's largest producer of print finishing solutions for commercial printers, trade binderies and newspapers as well as short-run and digital book manufacturers. The company is the foremost provider of innovative workflow solutions that can empower printers and binding specialists to enhance processing efficiencies, increase profitability and build new revenue streams. Muller Martini is also one of the leading manufacturers of Web Offset Presses. With U.S. headquarters in Hauppauge (Long Island), New York and nationwide sales and service support throughout the United States, Muller Martini Corp. serves as the country's leading source for bindery and printing expertise, providing customer-specific training and responsive service to printers and binderies coast-to-coast. For more information visit www.mullermartiniusa.com. About Helios HELIOS debuts new HELIOS UB Unbreakable Server Solutions that position HELIOS at the cutting edge of image management, PDF workflow, remote workflow, and proofing solutions. HELIOS PDF-native OPI is an industry first for full transparency support. PrintPreview proofs PostScript and PDF print jobs with full in-RIP separation, DeviceN and overprint support. Please Visit HELIOS at PRINT05, Sept 9-15, booth 6124. For more information visit www.helios.de. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.