August 21 2005. Lexington, KY. -- In a free Webinar hosted by WhatTheyThink.com, the printing industry's leading source of news and information, WhatTheyThink Senior Editor Cary Sherburne conducted an educational briefing on key issues to consider when considering the addition of mailing and fulfillment services to a commercial printing operation. Sherburne was joined by Dave Bates, Vice President of Business Process Management for K/P Corporation, a leading provider of printing, mailing and fulfillment services, who shared his real-world results and best practices relative to mailing and fulfillment services. Nearly 350 senior printing executives from around the world registered for this event, which was sponsored by Streamline Solutions. The audio of the Webinar and PDF of the presentation are available online: http://members.whattheythink.com/home/webinar050818.cfm “As the world of commercial print continues to change and evolve,” said Sherburne, “printers must seek additional review streams that can increase profitability. Dave Bates provided a frank and honest perspective on mailing and fulfillment, discussing both the challenges and the rewards of adding these services to a commercial print business.” K/P Corporation's Bates has been with the company for 30 years, and has served in a number of management roles. He has been instrumental in the deployment of the company's mailing and fulfillment services, and spoke knowledgeably about the synergies these services have with commercial printing. He cautioned attendees about the pitfalls associated with adding low-cost mailing and fulfillment services simply to acquire the accompanying print, asserting that these services must carry profitable revenue streams with them in order to make sense for the business. He further urged participants to hire experts in mailing and fulfillment as they work to launch these services, in order to minimize potential errors and maximize profitability from the outset. Bates also discussed the importance of implementing specialized MIS solutions that can address the specific needs of mailing and fulfillment services and provide the necessary business information to ensure that these services remain competitive and profitable. http://members.whattheythink.com/home/webinar050818.cfm The next educational WhatTheyThink webinar will be conducted on August 31st, 2005, from 2:00 to 3:00 PM on the subject of Computer Integrated Manufacturing (CIM) for the printing industry. This webinar is sponsored by MAN Roland, Muller Martini and Helios. About Streamline Solutions: Streamline Solutions is the industry leader in providing integrated Business Management Software to the Printing, Direct Mail and Fulfillment industries. PrintStream is designed to significantly improve a company's ability to respond to customer's needs, dramatically increase productivity, and to provide up to date management information. Streamline has been providing business management software since 1983, with customers ranging from small direct mail and printing businesses through large multi-site enterprises involved in all aspects of printing, direct mail and fulfillment. For more information, visit www.printstream.com. About K/P Corporation: K/P Corporation was formed in 1969 and started as a commercial printing company later moving into the mail and fulfillment business. Today they are considered a Direct Marketing Solutions company. Headquartered in San Ramon, California K/P has 6 plants in the western United States and sales of approximately $85 million. For more information, visit www.kpcorp.com. About Dave Bates: Dave is a 1974 graduate of Cal Poly, San Luis Obispo, CA in Graphic Communications Management. He has been with K/P Corporation for 30 years as president of a variety of print, mail and fulfillment divisions, Vice President of Technology and is currently Vice President for Business Process Management. In this role Dave has responsibility for all infrastructure, processes and tools across K/P. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.